The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

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How to Make 2017 the Best Year Ever for Your Business

Is your business as successful as you would like it to be? If you are like most business owners, chances are the answer to that question is no. That’s because even if your business is doing exceptionally well, it could always be doing better. So how can you ensure that your business will be better…

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Help Customers Avoid the Holiday-Shopping Blues

The holidays are billed as the most wonderful time of the year. However, many last-minute holiday shoppers may beg to differ. If you own a business and are looking to attract shoppers short on time and gift ideas, we’ve got some simple hints to allow you to do just that. Here are some ideas on…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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Five Holiday Gifts that Show Clients You Really Care

The holidays are just around the corner and if you are like most business owners, you are scrambling for ideas on how to thank your customers for their patronage. Sure, you can send them a tin of cookies or a desk calendar, but are you really going to stand out from the crowd that way?…

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Seven Ways to Make Your Business More Efficient

Everyone knows the importance of running an efficient business. Small businesses know this better than most because of their limited resources that must be used as wisely as possible. No matter what the size of your business, however, efficiency is always a good thing. It leads to higher productivity and increased profits. Although it is…

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Five Ways to Lose a Client

No one goes out of their way to lose a client. However, it is surprisingly easier than you might think. What’s worse, you may be undermining yourself without even knowing it. If you want to keep your clients (and unless you have a really troublesome client, we know that you do), it is important that…

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A Step-By-Step Guide to Creating a Compelling Infographic

a-step-by-step-guide-to-creating-a-compelling-infographic

Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike. Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics…

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The Secret to Getting Noticed on Social Media

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Social media marketing is all the rage these days. And with good reason. Marketing on social media has been shown to have a much higher lead-to-close rate than outbound marketing. It also is a great way to get your brand the attention it deserves. If you are considering using social media to market your products…

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It’s Never too Early to Start Planning Your Holiday Social Media Strategy

its-never-too-early-to-start-planning-your-holiday-social-media-strategy

The kids are back in school and Halloween is still weeks away but if you own a business that relies on holiday sales, it’s time to start thinking about the most wonderful time of the year. Otherwise it might not be wonderful at all. Many small businesses wonder how they can stand out among the…

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