In the marketing world, it’s all about data. Data is gathered, it’s analyzed, it’s bought and it’s sold. Unfortunately, as important as data is to businesses, few of us are taking advantage of the most important—and accessible—data of all: our internal data. At GoLeads, we know that a company’s internal customer database is the most […]

When it comes to content marketing, maintaining the status quo means you are falling behind. Let’s face it, it can be tiresome pushing out content—especially when you have been doing it for a while. But if you want your business to succeed, you can never take your foot off the content marketing pedal.

The Harvard Business Review’s article, 4 Ways to Improve Your Content Marketing, offers solid insight into the state of content marketing today. It also talks about some of the pitfalls of content marketing and how to avoid them.

Here are some highlights that would enhance your content marketing:

  1. Today’s buyers aren’t moving through the traditional sales funnel as they did in the past. Content must reflect this new journey.
  2. Mobile is important but doesn’t go overboard.
  3. Focusing on specific days and times to send content is a waste of time.
  4. Different prospects prefer different types of content.

If your content marketing could use an overhaul, GoLeads is here to help. We’ll work with you to make sure you are producing the best content out there and ensure that this content gets to the customers and prospects you are trying to reach.

Content marketing is the name of the game these days. One of its many benefits is its versatility. So the question you need to ask yourself is whether you are taking advantage of all that content marketing can do for your business.

7 Ways to Hit Home Runs With Content Marketing for Demand Generation

Content Marketing

Content marketing is becoming more and more popular but that doesn’t mean it is getting any easier. In fact, just the opposite is true. Marketers need to get more savvy at creating content that captures and keeps the attention of their target audience.

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It’s been said (probably millions of times) that if you aren’t moving forward, you are falling behind. This expression is so popular because it is so true. And it goes for almost everything in life and in business-including content marketing.

Even if you are satisfied with your content marketing efforts you need to continue to improve on those efforts or your content’s ability to make an impact will diminish. Of course, this is easier said than done and it can be difficult to know how to continue to up your content game. No worries, we’ve got some ideas to help you do just that!

  1. Engage with those who read your content. Posting content is just the first step in content marketing. The real payoff comes when you are able to engage with the people reading it. If someone leaves a comment, begin a conversation that encourages a back and forth with the person who initially commented on the piece and keep in mind the many others that will be reading the exchange.
  2. Don’t rely on news-based content. Sure, you need to keep up with trends in your industry but don’t neglect to post content that stays relevant for long periods of time, as well. It is this type of content that often pays off the most.
  3. Be a master of reinvention. Just as there is no need to reinvent the wheel, there is no need to reinvent your content. It is a good idea to update and refresh it, though. Some examples would be to write follow-ups or post the same piece of content to different channels.
  4. Always have an objective. Every piece of your content needs to have an objective. Looking to generate leads? Want to be seen as a thought leader? The true definition of great content is that it helps a business reach a particular goal.
  5. Find the answers your audience is looking for. If you get asked a question that there seems to be no answer for, find it. In other words, do your own research. So much of content these days comes from citing research or studies. Make yours stand out by doing some original research of your own.

Content marketing offers endless opportunities to market your business. Unfortunately, it is easy to get into a rut and keep doing things the same way over and over. One of the beauties of content marketing is its versatility. Make an impact by capitalizing on this fact.

Email lists are an outstanding way to grow your business and can lead to sales conversions. Sending emails to prospects also can help to build relationships. But emails can fall flat, as well, leading to a great deal of frustration, not to mention wasted time and resources.

At GoLeads we help you with email and sale leads strategy

If your emails aren’t getting the response you had hoped, you are probably wondering why. An article in Business Insider, 5 Reasons Your Email Didn’t Get a Response-and How to Make Sure It Does, might help to give you some insight. It lists some of the reasons people don’t respond to emails, including these common ones:

  1. They are too vague
  2. They are really long (or too short)
  3. They are generic

If you are looking to send emails that get opened and convert, GoLeads can help. Give us a call at 402-334-1824.