Your total audience consists of businesses/people who have similar demographics and firmographics as your customers, as well as prospects whom you have not spoken with or may not even be aware of!
Social media is a tremendous marketing tool for small businesses. This is especially true since it is relatively inexpensive but still able to produce an excellent ROI.
There is no way around it; the better your lead generation strategy, the more sales you will make
Pay-Per-Click campaigns are highly effective but also complex and often difficult to evaluate. To get the most out of these campaigns, it is critical to compile and analyze campaign data every step of the way.
There are several ways to measure the success of a pay-per-click (PPC) campaign. While many people are looking for a single, absolutely definitive metric, unfortunately, this isn’t usually possible.