The ultimate goal of customer service is to make customers feel that they are well taken care of and that any problems that may occur will be quickly resolved. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue.
Proactive customer service means making the decision to do everything you can to solve a customer’s issue – many times even before a customer realizes that there is an issue. Providing this type of customer service lets customers know that they are valued and that their needs are always taken seriously.
Providing outstanding customer service is the goal of every small business. Unfortunately, even small businesses that are truly committed to excellent customer service often come up short when it comes to being proactive.
In today’s digital marketplace many salespeople have a tough time engaging one-on-one with the very people they want to sell to. Likewise, consumers aren’t used to salespeople trying to build genuine connections with them. Regardless of these facts, building personal relationships is something salespeople must know how to do if they want to succeed.
Being able to personally connect with customers is critical to convert sales. Unfortunately, in today’s digital world, many salespeople are increasingly uncomfortable engaging one-on-one with the very people they want to sell to.