MINING FOR GOLD

In the marketing world, it’s all about data. Data is gathered, it’s analyzed, it’s bought and it’s sold. Unfortunately, as important as data is to businesses, few of us are taking advantage of the most important—and accessible—data of all: our internal data. At GoLeads, we know that a company’s internal customer database is the most […]

Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business. However, before you send any emails out, it is important that you make sure you don’t jeopardize these new […]

More and more consumers are asking for personalized experiences. After all, in today’s online marketplace, people are asked to give up more personal information. Therefore, it only seems fair that they should expect this information to be used for their benefit.

Unfortunately, many businesses – especially small businesses – are at a loss when it comes to knowing how to provide these types of experiences. Further, the time, money and resources that are required to develop these types of experiences also can seem overwhelming.

The truth is, however, that creating these types of experiences don’t have to be as complicated as you might think. In fact, you may already be doing many of the things that allow you to customize the overall customer experience.

Below are some the easiest and most practical ways to offer your customers and prospects the personalized experiences they are looking for – without expending a great deal of extra time, money and manpower.

  • Targeted searches. When your customer is searching for something, quality always trumps quantity when it comes to search results. Focus less on volume and more on targeted offers.
  • Specific content. Again, more doesn’t mean better. Nothing is more impersonal than content that is merely sales copy or copy solely designed to drive a reader to a particular website. Instead, make sure your content connects, educates and inspires. Solving a problem for a customer or prospect is the ultimate personalized experience.
  • Do your research. If you aren’t conducting market research it is impossible to know what your market wants. And if you don’t know what your target audience wants you can’t give them a personalized experience. Try to hone in on specific segments of your target audience and market to these particular segments separately instead of using one broad marketing message.
  • Get interactive. Calculators, quizzes and other tools that help you engage with your target audience are more popular than ever. Further, when these tools help an individual determine a product they could use, for example, the personalization factor increases dramatically.
  • Don’t forget to be human. In many cases, the most effective personalized experiences are just that: person – to – person. Don’t get so caught up in trying to give your target audience the latest in digital technology that you fail to really get to know them on a personal level. After all, the most personalized experiences occur when your customers and prospects feel that you really want to get to know them.

Lead generation is the lifeblood of any business. While there are many effective ways to attract qualified leads, often you a little something extra to jumpstart your efforts.

While we aren’t suggesting that you forgo the tried-and-true methods of lead generation, there’s no harm in augmenting those methods periodically. What follows are some ways to do just that.

1. Consider product videos. A majority of people are visual learners. Consider posting videos that illustrate how one of your products works.

2. Get rid of (the word) spam. Research shows that when a company proclaims that it will never spam a customer, just reading the word spam makes a person less likely to buy. Protect your privacy is a better phrase to use.

3. Make sure your call-to-action stands out. When you make your call-to-action LARGER it results in more leads. Speaking of calls-to-action, more is almost never better. Instead of sprinkling a variety of calls-to-action on your webpage or in an email, stick with just one. Research shows that when people have too many choices, they are less likely to make one.

4. Don’t be afraid of a little self-promotion. Promoted tweets and Facebook posts get you more customer exposure. While these type of posts often get a bad rap, the truth is that as long as your promoted content is original and offers something of value, these posts can payoff.

5. Update your blogs. We all know how important original content is but updating blogs (when appropriate) can work just as well. If you previously wrote about an industry trend and new numbers come out regarding that trend, simply update your original blog to garner attention without spending a lot of extra time.

6. Make the most of your signature line. Studies show that the simple act of linking the signature line in your emails back to your website or landing page can increase traffic back.

7. Administer a quiz. When you offer a quiz on a timely and relevant topic, you can also gain a number of new leads. Make sure the quiz is simple to use, however, or people won’t bother to take it.

Adding a little something extra to your lead generation efforts doesn’t have to take a lot of time or effort. The payoff, however, makes it well worth it.