5 Ways Local SEO Differs from National SEO
In this webinar we covered what Search Engine Optimization (SEO) is, what can and can’t be done to get organic traffic from search engines, and cover 5 ways local differs from national SEO.
Using Case Studies for B2B Lead Generation Webinar
In this webinar we’re going to dig into what makes a case study useful for clients, we’ll cover what clients don’t like about case studies, and we’ll share an outline we use with clients. Then we’ll go one step further and talk about how you use a finished case study to generate more leads for your business.
Webinar: The Webinar on Webinars from LeadGen Compass
At LeadGen Compass we plan on putting on 8-10 new webinars each year. We have a process, templates, and a set of best practices we’re happy to share with you! We’ll walk you through the steps we take from start to finish, the tools we use, and how we justify the time and expense.
Generating Leads From Existing Customers
We haven’t dug into actual campaigns in a while because they take so much time to anonymize and compile assets, but we have a little more time on our hands and we know you’ll find it helpful! In this case study, we’re going to do a deep dive into a lead generation effort focused on selling more products/services to an existing database of customers and prospects.
One Marketer’s Response to the COVID-19 Crisis
Small business is being upturned by the Covid-19 crisis. Everything feels like it’s in flux and no one knows when things will be better. We don’t pretend to have all the answers, but we’re willing to share our thoughts, ideas, and responses to the crisis. Marketing, sales, and business development people of all stripes are invited to join us in sharing ideas on how to navigate this unprecedented business disruption.
3 Radically Different Lead Generation Campaigns: $500, $5,000, $50,000
Imagine your business found a little extra money in the budget to run a lead generation campaign. Where would you start? We challenged our lead generation team to create three different campaigns, all generating leads for the same product, but with three radically different production budgets: $500, $5,000, and $50,000.
5 Tactics for Generating Facebook B2B leads
Join Bill Mattern and Greg Chambers from LeadGen Compass as they share 5 tactics for generating B2B leads on Facebook. These five tactics are anchored by five real life client campaigns run by Greg of LeadGen Compass. We shared what worked, what didn’t and what we would do differently next time.
Automate Your Marketing (And Pump Up Lead Generation)
Join Bill Mattern and Greg Chambers from LeadGen Compass as they discuss marketing automation and dig into marketing automation tools. We’ll give you a peek behind the hood of how we’re automating the marketing/sales process including the frustrations and early wins. It’s our own case study.
The Interplay of Search Ads and SEO for Targeted Online Lead Generation
How can I get the most B2B leads from search engines without breaking the bank?
What? That is not one of your most vexing questions? Understandable. However, it is one of ours, and we are going to show exactly what we do, how we structure the campaigns and the results and steps we take to make it work for us.
Question and Answer on Lead Generation
B2B Lead Generation: Everything You Wanted to Know But Were Afraid to Ask
Listen to Bill Mattern, founder of Goleads and US Farm Data, author of “The Perfect Growth Formula,” and Greg Chambers, author or “The Human Being’s Guide to Business Growth” wrestle with your questions for 30 to 60 minutes.
Bill and Greg have worked for, managed, and owned sales and marketing functions at companies ranging from startups to publicly traded entities. They have a combined 60+ years of experience with marketing and technology, working with hundreds if not thousands of clients on lead generation projects. There’s a good chance that if you’re testing something, they’ve tested it too.
The Magic of Customer Profiling in Sales Lead Generation
Customer Profiling is the key to an efficient and effective sales team
The research shows that if you’re not profiling your customers, you’re not running an efficient sales and marketing program. Years ago we might have been able to afford to spend time with every lead to our vast target markets, but with today’s modern sales teams that approach just doesn’t work anymore.
Today your prospects are firmly in control of your sales process. They indicate which marketing information is important to them and when your sales team should engage with them. No, they don’t come right out and tell you, but you can learn from their actions, and if you’re not careful, the prospects you spend your time with won’t match your highest potential clients.
In this webinar we’ll explore ways to profile your current customers and how to apply that to changes in your sales process.
5 Reasons Why Outsourced Marketing is the New Marketing Strategy
In this webinar we’ll cover five reasons why outsourced marketing is the new marketing strategy. Learn:
– How an outsourced solution speeds up results
– Why an outsourced solution is part of a process, not an event
– The best time to bring in outsourced help
– Where an outsourced solution works and where it doesn’t
– Easy ways for busy people to manage outsourced resources
Hear actual client stories about successfully using outsourcing staff, we’ll talk about outsourcing freelancers on networks like Upwork, and discuss outsourcing a coaching relationship via consultants. Plus, we’ll share tools to manage any form of outsourcing.
Build Your Own Press Release Machine
If you have ever looked into a service like PR Newswire or EReleases to increase your company’s visibility, you’ll want to watch this webinar. We all know that media coverage can amplify your company’s visibility and put your story into a broad audience.
Whether you’re after earned media, trying to catch the eye of a journalist, or trying to reach influencers in your industry, regular press releases can help. But at hundreds of dollars per release for the big distribution services, how do you get the most from your big spend?
In this webinar, we’ll share a technique we’ve used to increase the reach of client messages. We’ll share a campaign built for our own brand you can follow along with.
10 Ways to Get The Most From Your Mailing List
In this webinar we’re tackling the idea that mailing lists still work. We live in the age of Big Data and it seems like everything is digital now. We expect all the answers to be found with the click of a button. That must mean prospecting lists, mailing lists and market research lists are dead, right? No, mailing lists are alive and well.
In this webinar we’re going to dig into this topic, especially how to use mailing lists to cost-effectively find new customers. Learn:
• The most popular lists
• How to use each list
• Deciphering a data card
• Market research tips
• The magic of matching and much more
6 Simple Steps to Better Landing Pages
The best way to optimize landing pages. Topics covered will include:
- What are the different kinds of landing pages?
- What messaging and call to action works best?
- How to create pages that pay for themselves.
- How to make new pages quickly.
- Landing page alternatives.
Designing Adwords Campaigns That Turn Guaranteed Traffic Into Guaranteed Results
You pick a group of phrases, design an ad, tell Google where you want the searchers to go, hand over a credit card, and boom! Instant website traffic. What could go wrong?
Advertisers tell us, “It’s too expensive.” “It doesn’t work for us.” “It’s just too complicated.” We get it. We’ve been there too. In this webinar we’ll talk about the lessons we’ve learned from spending and managing millions of dollars of Adwords spend over the years.
LinkedIn Prospecting Tactics – How to Expand Your Reach on LinkedIn
You have heard the stats: LinkedIn has 133 million users in the US, over 40% of them considered active (using LinkedIn on a daily basis) and it’s full of high earners with 44% reportedly making over $75,000 a year. Our best customers are using LinkedIn to extend their reach and we will share their approaches with you in this webinar.
5 Ways to Generate More B2B Leads From Your Website
Google Search is one of the most effective drivers of business to business lead generation, yet our experience shows very few businesses think of leveraging Google to generate highly qualified business leads. That’s where we come in. We think you should, and we can help.
Here are some of the things you will learn from the webinar:
• Our “No Guessing” strategies to qualified b2b lead generation
• The best ways to quantify your pipeline opportunities from Search Marketing
• A process for finding keyword phrases that convert
• How to actively push leads through your sales cycle using lead nurturing
• Reallocating budget based on actual campaign evidence
Our digital strategists have created successful organic search marketing campaigns for all types of businesses – in all types of verticals. In this webinar we’ll share some of our principles and processes with you in the hope you have the same success.
5 Ways To Make Your Email More Powerful
What makes an email campaign powerful?
It’s been decades since Hotmail made the rounds and marketers jumped into the wild-wild-west of inbox marketing. CAN-SPAM soon followed bringing a new set of challenges. About a decade after that, we had to figure out how to reach people checking email on their iPhones. So imagine my surprise, when talking to my Gen Z kid, when he mentioned that Gmail is one of the few phone notifications he has turned on.
Email campaigns are not going away.
What’s the best way to do it? What are good examples of email content? How many emails should we send? What should we expect for results? If you have these questions, this webinar is for you.
Predictable B2B Lead Generation Strategies
How to avoid revenue ups and downs
Most lead generation revolves around finding late stage leads that will close quickly. It’s the universal language of potential business. “Time-to-close” is our measure of sales success. Or, is it a reminder of our failure to generate awareness and interest?
Think about this: Today’s buyer is doing extensive research and working through their needs and wants long before you get involved and put your experience, knowledge, and insights into a proposal. What could go wrong? Find out how you can avoid revenue instability with this webinar.
Using Google Analytics in Lead Generation
It’s designed for business owners, marketers, and sales people tasked with creating new leads. Studies show that over 90% of prospects use search engines and visit company websites during their decision process, making Google Analytics valuable in helping your prospects in that journey.
Facebook Leads Ads for B2B Lead Generation
How to create ad for b2b lead generation on Facebook and to use Facebook to increase your business sales leads.
If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry.