Telemarketing is a part of many businesses. Most companies make outbound calls, receive inbound calls and hope to close the sale with these. Unfortunately, most callsthat result in left messages do not get returned. Koka Sexton, Director of Social Strategy at InsideView, is one of the most recognized social experts in the technology industry, said, “92% of executives you try to contact will not return your phone call. You should already know why, unless you have an amazing reason for them to listen to your message, they will delete it in the first 5 seconds. If you don’t give them a compelling reason to spend the time to call you back then you get forgotten about.” Make good uses of your telemarketing time and your phone call return rate should improve.
  • Use your contacts: You work hard to build your business connections. Whether you use telemarketing to reach your contacts’ firms or not, ask them to introduce you or provide a reference to the company you do make outbound calls to. Again, Sexton has some proof-positive information regarding this: “84% of the people you try to connect with leveraging an existing connection will respond.”
  • Know who you make your outbound calls to: Whoever your call reaches is a person, not just another phone number. Check their names and look them up on Facebook, Linkedin, Twitter and Google +. You’ll find valuable information that will provide good insights on how to best to approach them.
  • Give a head’s up: Send a simple introductory email to your prospects. Sexton uses this as an example: “I’d like to introduce myself. I’ve noticed your company has been actively growing the size of your widget factory and I’d like t know if I can help with anything.” Let your telemarketing prospect know you’ll be calling within a few days, and be sure to follow up.
  • Talk up your prospect: After you’ve done your homework and you know a bit about your prospect, structure the first call around them. Focus the outbound call on them and their company, sliding a sales pitch in covertly. Focusing on your lead keeps them engaged and willing to listen to more. Use this time to share how your services/products have helped companies similar to theirs. Make your telemarketing call relevant to them.
Telemarketing is effective, but most times leaving a message does not result in an inbound call back. Use these tips to make the most out of your telemarketing and see your callback rates rise.

Just when you think you have figured out how best to leverage search engine optimization (SEO) to effectively promote your business and website, Google changes things up. Last month, marketers began to notice changes in Google’s algorithms but no one expected anyone at Google to comment on these changes. And then, uncharacteristically, they did.

Google tells us that changes have been made to its primary algorithm which measures quality content. These changes are related to how often content is shared across social media channels, as well as the amount of time visitors spend on a website. The following article spells out these changes in more detail:

Change can be frightening, especially when your business and livelihood are on the line. While there is no reason to panic, the changes Google has put in place are an important reminder of why it is crucial to have a solid SEO strategy in place. A strategy that is focused not only on sustaining your current SEO ranking but on increasing it, as well. Your SEO strategy also should ensure that you avoid penalties that lead to poor rankings.

We’ve known for quite some time that mobile websites are vital to a company’s success. With more and more people accessing the internet from their mobile devices, companies without mobile apps are seriously lagging behind the competition. And with new changes to the Google algorithm, a mobile friendly website is more important than ever.

Running a successful business can take up a great deal of your time and energy. When you have the added pressure of keeping up with SEO changes, producing quality content, and constantly updating your social media sites, you may be wondering how you can possibly do it all. At GoLeads, we’re here to help. We can provide you with the guidance and support you need to make sure that your business takes advantage of the changes in SEO, including its emphasis on mobile apps and social media. All while leaving you free to concentrate on your core business.

If your business doesn’t participate in social media marketing, it’s missing out on numerous opportunities traditional marketing cannot produce. Thinking about starting online marketing might be daunting, but when done correctly and with a plan, social media marketing is a cost-effective, simple way to grow your business. It will increase your sales leads, grow your brand recognition and provide excellent opportunities for clear customer-based communication. Social media marketing should be started today, if it isn’t already happening.Use these tips to start your social media marketing:
Define your Goals: Your online marketing should help grow your business and increase brand awareness. It should:

  • Build authority
  • Provide direct connection between customer and your company
  • Educate and inform customers
  • Gain inbound links
  • Generate leads & drive sales
  • Improve customer service
  • Learn more about your target audience
  • Monitor brand reputation
  • Reach new channels of customers
Develop a Plan: Use a social media marketing plan to provide more sales leads, grow your business and maintain what you’ve already got. Your plan should include a:

  • Schedule
  • Ways to build Relationships
  • Plans to stay the Course
  • Ways to measure the Results
  • Enough flexibility to make the Right Tweaks
Determine the Methods: With so many different methods for social media marketing, determine your target audience, figure out where they will most likely see you, and focus on a few online mediums rather than all of them at once. A few popular places to grow your business online include:

  • Your quality Web site
  • Your company Blog
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Google +
Create and Maintain a Schedule: Create a schedule of what you’ll post, when you’ll post and when you’ll respond to others comments and posts.
Ways you can Measure Social Media Marketing Success: With so many different methods for social media marketing, determine your target audience, figure out where they will most likely see you, and focus on a few online mediums rather than all of them at once. A few popular places to grow your business online include:

5 Ways To Improve Telemarketing Sales