How to Get Your Emails Opened and Read

Email lists are an outstanding way to grow your business and can lead to sales conversions. Sending emails to prospects also can help to build relationships. But emails can fall flat, as well, leading to a great deal of frustration, not to mention wasted time and resources. If your emails aren’t getting the response you […]

Sending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business-or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.

Read more

Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business. However, before you send any emails out, it is important that you make sure you don’t jeopardize these new […]

Big data is a huge topic these days but how can it really make an impact on your small business? More specifically, what can big data do to make your business more successful? We’ve all heard the hype about big data-it leads to better customer service and more sales conversions-but is that really true? Making […]

You hear the word data everywhere these days but for many small business owners, it can be a difficult concept. In fact, even those businesses that feel confident in their data collection methods can wonder how they should put that data to work for them. Of course, this doesn’t mean there is any shortage of […]