COVID-19 has resulted in a “new normal” when it comes to marketing a small business. Unfortunately, many small businesses feel unprepared to create a strategy that will meet the challenges of this “new normal.”

Small business marketing – like everything these days – is changing. While an increased emphasis on digital and relationship marketing is impacting small businesses, the underlying principles behind these types of marketing remain the same. It all comes down to meeting your customer where they are and providing them with the type customer service that makes them feel valued.

As the year that was 2020 comes to a close we are looking back on our most popular posts of the past year.

Small business marketing – like everything these days – is changing. The underlying principles, however, remain the same: Meet your customer where they are and provide them with the type customer service that makes them feel valued.

remote sales

Managing a remote sales team requires flexibility and some out-of-the-box thinking. No matter how tempting, resist the urge to micromanage. This overbearing style of leadership isn’t going to help your sales team meet their goals. In fact, just the opposite. Instead, work on striking just the right balance between necessary supervision and helpful coaching. That way everyone feels empowered to do their best work in these unprecedented times.