Your total audience consists of businesses/people who have similar demographics and firmographics as your customers, as well as prospects whom you have not spoken with or may not even be aware of!
Social media is a tremendous marketing tool for small businesses. This is especially true since it is relatively inexpensive but still able to produce an excellent ROI.
We have access to master lists of over 12 million businesses and 200 million consumers and our list experts are trained to help you navigate these databases to identify your best prospects.
Newsletters are an excellent way to help your business connect with customers and prospects. While newsletters can take some time and effort to create, they are definitely worth the effort.
While the tried-and-true sales-driven cold call should not be completely abandoned, it is important to toss some new methods into the lead generation mix. In fact, it is at times like these that you should consider a digital marketing team (in-house or outsourced) to help target your cold calls. In other words, digital marketing research will allow you to spend your time on prospects who are likely to convert, instead of using the time-consuming and less effective blind cold calling.