The holidays are right around the corner and everyone is full of good cheer. Well, maybe not everyone. If you are a small business owner it can be difficult to find a work – life balance between Thanksgiving and the New Year.
Small business owners are well aware of the fact that if they aren’t working they aren’t making money – and may be losing customers. They also are (or should be) aware that if they don’t take a break from the stresses of work from time to time, they won’t be able to perform the way they need to. They also may regret not spending enough time with friends and family.
So what’s a business owner to do? Here are some tips for achieving balance during the holiday season:
- Get organized. Set up meetings and calls with clients but also make sure you schedule time for non-work related activities. This reduces stress because you can be fully present no matter if you are at work or at play because you aren’t neglecting either.
- Communicate with clients. Letting your clients know in advance what your availability will be over the holidays goes a long way toward making the holidays go more smoothly. The fact is, most of your clients don’t want to be in work mode throughout the holiday season so they would like to get things done as quickly and efficiently as possible, as well. The simple act of telling clients when you will be open for business will allow them to plan ahead and reassure them that you are taking care of business.
- When you work, work hard. We’re all guilty of wasting time on social media or checking our emails more than necessary during the workday. To ensure you are as productive as possible, don’t try to sneak in online holiday shopping while at the office, for example. You also should work at times when you are the most productive. If you are a morning person, for example, go into the office as early as possible and get as much work done as you can before noon and then leave. Working at full speed all morning and then leaving early makes much more sense than staying all day but taking breaks or getting distracted and wasting time.
The holidays should be the most wonderful time of the year. By making sure that you achieve the right balance between what you need to do and what you want to do, it will stay that way. The key is to plan in advance so you don’t find yourself stressed on all fronts.
If you are looking to draw more traffic to your website, organic searches are an outstanding way to do that. While chances are great that pay-per-click ads also will be a part of any truly effective marketing strategy, organic searches are an excellent tool that allows small businesses to generate qualified leads.
As a small business owner it can be difficult to know exactly how to increase organic traffic—especially when so many other businesses (with similar product offerings) are trying to do the same thing. In light of this fact, here are some important reminders small businesses should keep in mind when trying to increase organic traffic:
- Don’t try to be something you’re not. Many small businesses that sell to a specific target market try to water down their overall message to try to appeal to a greater number of people. This is almost always a mistake. Why? You often end up alienating the very customers and prospects who are really interested in what you have to sell. Therefore, it is always best to cater to your specific audience.
- People understand that they get what they pay for. If you offer the best product or service, people will be willing to pay for it. It’s that simple. Sure, there will always be those consumers who are only interested in a low price but those individuals almost never remain loyal to any business or brand. Most people are very aware that you get what you pay for and may actually be put off if your price is too low.
- Focus on community building. Connect and engage with customers and prospects on social media. Make sure your content always connects, educates and inspires. People may be initially attracted to your product or service because of a promotional offer, for example, but customer loyalty comes about through building long-term relationships. That is why it is important that you foster these types of relationships.
Organic marketing is not always easy and it does takes time. However, if done correctly it can have a tremendously positive effect on your bottom line. In the end, organic marketing is about building something of value that goes beyond just what you are selling. And once you create that value you can be sure that customers will keep coming back for more.