There are several ways to measure the success of a pay-per-click (PPC) campaign. While many people are looking for a single, absolutely definitive metric, unfortunately, this isn’t usually possible.
One of the first things you need to do when onboarding a new client is to make sure that you understand what that client expects. By doing so, it is much more likely that you will have a long and successful relationship.
No matter how small your business, social media can help you connect with your audience, identify new leads, and increase brand awareness. However, none of this will be possible unless you remain true to who you are as a small business and make sure your brand personality shines through when posting. In other words, always remember that one size does not fit all.
If your business uses Twitter to connect with customers and prospects, you probably know that you can now use 280 characters per tweet. What you may not know is what exactly that means for your Twitter marketing strategy.
Many businesses are under the mistaken impression that more characters simply allow them to say more of the same thing. The truth is, these extra characters, when used correctly, can boost engagement. The key is to know how to use them to your advantage. What follows are some simple ways to make every extra character count:
- Include additional information. The 140-character limit usually meant you had a choice to inform or to make an offer. Now you can do both. This makes your tweets twice as valuable to customers.
- Express yourself. Let’s face it, there is only so much you can say in 140 characters so your use of the language was pretty limited. The higher character count allows you to be more expressive and creative, making your tweets more compelling to readers because you are able to appeal to their emotions.
- Increase readability. Line and sentence breaks were once considered a waste of valuable Twitter characters, making tweets difficult to read. Now you can write in a manner that is easier to understand and one that would make your high school English teacher proud!
While you will be writing more content per tweet, you will likely find that these tweets will actually take less time to compose. That’s because trying to fit what you wanted to say in 140 characters took a lot of editing and re-editing. Longer tweets allow you to say what you want to say without forcing you to spend valuable time deciding what you needed to leave out in order to come in under the character count.
Finally, when you customers and prospects connect with you via Twitter, you can actually engage with them in a more impactful way. Since so many people use Twitter to comment on customer service these extra characters will go a long way toward allowing you to get your point across when you reply.
Longer tweets mean more visibility and visibility is what social media is all about. Twitter’s increased character limits, when used to their full advantage, will help your brand be better seen and heard by customers and prospects.
Chances are if you own a small business you are using social media to market your brand, as well as the products and services you provide. After all, social media is one of the best methods to connect with customers and prospects without breaking the bank.
Unfortunately, many small businesses reach a point where they feel as if they have done all that they can when it comes to social media. They enjoy a good following and are able to interact with customers and prospects on a fairly regular basis. The truth is, however, that social media’s reach is truly endless and no matter how much success you are currently enjoying, you can always achieve more.
So how can you kick it up a notch when it comes to your social media? What follows are some tips to expand your reach, increase your number of followers and, as a result, improve your lead generation efforts and overall sales.
- Up your posting game. Posting consistently on your social media sites is imperative to your success. Sporadic posting just won’t cut it. Review what you are posting, as well. It can be easy to fall into the trap of just slapping up a post to say you posted. As difficult as it may be, aim for making every post better than the last.
- Always be analyzing. Learn from your successes and failures on social media. Always track your posts to determine what worked best and what didn’t work. Use this knowledge to tailor future posts. It also is a good idea to analyze what your competitors are posting and how many likes, shares, etc. they are seeing. Are there topics they are focusing on that you aren’t? Give those same topics a try.
- Make sure your visuals really enhance your posts. It is well-known that pictures and videos increase engagement – but only if they are compelling. Make sure any picture or video you post is pertinent to the content it accompanies.
- Join the club. Join communities but be careful about promoting your product. If someone asks a question, you can share a solution but straight out selling is a no-no. Many small businesses wonder what the benefit of joining communities is if they can’t sell to these communities. Two words: relationship building.
Social media is one of the most inexpensive ways to market your business. Make sure you are taking full advantage of it by always looking for ways to do things better!
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