If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry.
In his article, Why Facebook is Essential to Your B2B Marketing, Gene Hammett explains how Facebook offers a unique opportunity for B2B marketers to connect with, engage, and provide added value to their clients. He also explains why if it has been a while since you have explored Facebook, you should take another look at this popular social media platform and some of its many new offerings.
Valerie Shoopman is an expert on Facebook Marketing. In his article, Hammett quotes Shoopman on the topic of Facebook ads. According to Shoopman:
The newest thing on the Facebook platform that has people talking is the new Lead Gen ads. It is lowering the cost to acquire new leads and works extremely well with mobile.
So what else does Facebook have to offer B2B marketers that they can’t afford to miss out on? Advertising intelligence and brand and reputation management. Advertising intelligence allows businesses to create customized messaging to a highly targeted audience. Brand and reputation management allows a business to participate in the world’s largest social-media conversation thanks to Facebook’s 1.55 billion users. Other new Facebook offerings include live video, video posts, and advertisements.