There is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.

In the Covid-19 Crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side.

When it comes to the Covid-19 crisis, or the coronavirus, the most important consideration on everyone’s mind should be how the disease can be contained. For many small businesses, however, it can be difficult to know how to do that while also remaining open for business.

2 arrows with words proactive and reactive

The ultimate goal of customer service is to make customers feel that they are well taken care of and that any problems that may occur will be quickly resolved. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue.

Proactive customer service means making the decision to do everything you can to solve a customer’s issue – many times even before a customer realizes that there is an issue. Providing this type of customer service lets customers know that they are valued and that their needs are always taken seriously.