The Magic of Customer Profiling for Finding New Business
Customer Profiling is the key to an efficient and effective sales team
The research shows that if you’re not profiling your customers, you’re not running an efficient sales and marketing program. Years ago we might have been able to afford to spend time with every lead to our vast target markets, but with today’s modern sales teams that approach just doesn’t work anymore.
Today your prospects are firmly in control of your sales process. They indicate which marketing information is important to them and when your sales team should engage with them. No, they don’t come right out and tell you, but you can learn from their actions, and if you’re not careful, the prospects you spend your time with won’t match your highest potential clients.
In this webinar we’ll explore ways to profile your current customers and how to apply that to changes in your sales process.