Small business owners everywhere are wondering what the best way is to market their business during a pandemic. The answer to that question, according to most marketing experts, is SEO. The great thing about investing in SEO is that the benefits will last long after COVID-19 has passed.
For small businesses to build trust among prospects and increase sales conversions, nothing works like content marketing. The best part is that content marketing usually costs less than traditional forms of advertising. The key is to avoid some of the most common pitfalls associated with it.
For small businesses to build trust among prospects and increase sales conversions, nothing works like content marketing. The best part is that content marketing usually costs less than traditional forms of advertising. The key is to avoid some of the most common pitfalls associated with it.
A virtual sales model is the new normal. To make sure your sales team is successfully mastering this new model, it’s up to sales managers to take a thoughtful approach when implementing it.
Managing a remote sales team requires flexibility and some out-of-the-box thinking. No matter how tempting, resist the urge to micromanage. This overbearing style of leadership isn’t going to help your sales team meet their goals. In fact, just the opposite. Instead, work on striking just the right balance between necessary supervision and helpful coaching. That way everyone feels empowered to do their best work in these unprecedented times.