While the tried-and-true sales-driven cold call should not be completely abandoned, it is important to toss some new methods into the lead generation mix. In fact, it is at times like these that you should consider a digital marketing team (in-house or outsourced) to help target your cold calls. In other words, digital marketing research will allow you to spend your time on prospects who are likely to convert, instead of using the time-consuming and less effective blind cold calling.

COVID-19 has changed the way almost every single company in America does business. While the short-term implications are significant, the long-term ones may prove to be even more so. It is easy for small business owners to become overwhelmed and pessimistic in light of these changes, but the better option is to embrace them and move forward toward a better future.