COVID-19 has changed the way almost every single company in America does business. While the short-term implications are significant, the long-term ones may prove to be even more so. It is easy for small business owners to become overwhelmed and pessimistic in light of these changes, but the better option is to embrace them and move forward toward a better future.
While small businesses around the United States are focused on how COVID-19 is changing the way they do business right now, it is equally important that they understand the long-term effects of the current pandemic.
COVID-19 has resulted in a “new normal” when it comes to marketing a small business. Unfortunately, many small businesses feel unprepared to create a strategy that will meet the challenges of this “new normal.”
Small business marketing – like everything these days – is changing. While an increased emphasis on digital and relationship marketing is impacting small businesses, the underlying principles behind these types of marketing remain the same. It all comes down to meeting your customer where they are and providing them with the type customer service that makes them feel valued.
As the year that was 2020 comes to a close we are looking back on our most popular posts of the past year.