The COVID-19 pandemic has made lead generation especially difficult. It is in times like these that small businesses need to come up with new and different ways to attract leads – while sticking to the tried-and-true methods, as well, including SEO, content marketing, direct mail and email marketing.
While the tried-and-true sales-driven cold call should not be completely abandoned, it is important to toss some new methods into the lead generation mix. In fact, it is at times like these that you should consider a digital marketing team (in-house or outsourced) to help target your cold calls. In other words, digital marketing research will allow you to spend your time on prospects who are likely to convert, instead of using the time-consuming and less effective blind cold calling.
The way we do business in America has changed, Post Covid-19. While many of these changes have centered around working from home and collaboration software, there are more to come.
COVID-19 has changed the way almost every single company in America does business. While the short-term implications are significant, the long-term ones may prove to be even more so. It is easy for small business owners to become overwhelmed and pessimistic in light of these changes, but the better option is to embrace them and move forward toward a better future.
While small businesses around the United States are focused on how COVID-19 is changing the way they do business right now, it is equally important that they understand the long-term effects of the current pandemic.