What are the Biggest Threats to Your Content Marketing Strategy?
Content marketing is critical to the success of your small business. Content marketing builds trust among prospects and leads to increased sales conversions. Further, since it has become the new normal, if you aren’t using it, people tend to distrust your brand.
In light of these facts, it is easy to understand the value of content marketing. And as is the case with anything of value, you have to protect it from harm. So what is threatening your content marketing strategy? Read on to find out!
- Content that doesn’t resonate with your target audience. If you don’t know what your ideal customers are looking for, it’s almost impossible to write the type of content that connects with them. Instead of playing what is certain to be a losing guessing game, try to discover what their pain points are and how you can help them to overcome them.
- An imbalance between creative content and SEO. You can write the most compelling content in the world but it will only make an impact if your target audience can find it. Think of SEO as a trail of breadcrumbs that will lead your customers to you.
- Not making time for content creation. Content creation, unfortunately, is one of the easiest things to push further down your to-do list. This is especially true if you are a small business owner wearing several hats. Don’t fall into this trap. Remember, without a solid inbound marketing strategy, you’ll soon find yourself with all the time in the world. If you need help, consider bringing in a marketing firm such as GoLeads to write your content for you.
- Ignoring its ROI. If you aren’t measuring the results of your content marketing strategy, you’ll never know if it is working. Just creating content isn’t enough. It is important to track what type of content yields the results you are looking for.
- Choosing the right platform to promote your content. There are a number of platforms where you can promote your content. However, the best strategy is to figure out the two or three places where your content gets the most traction and stick to those.
- A lack of consistency. If your brand voice is all over the place, it is going to be hard to maintain a following. Be genuine and consistent and you are likely to find a loyal audience.
Content marketing is an important tool in the small business marketing toolbox. Research shows that while it is more than 60% cheaper than traditional forms of advertising it generates significantly more leads and sales conversions. With statistics like that it is easy to see why protecting it is so important.