Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business…

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The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

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How to Make 2017 the Best Year Ever for Your Business

Is your business as successful as you would like it to be? If you are like most business owners, chances are the answer to that question is no. That’s because even if your business is doing exceptionally well, it could always be doing better. So how can you ensure that your business will be better…

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Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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Seven Ways to Make Your Business More Efficient

Everyone knows the importance of running an efficient business. Small businesses know this better than most because of their limited resources that must be used as wisely as possible. No matter what the size of your business, however, efficiency is always a good thing. It leads to higher productivity and increased profits. Although it is…

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Why Persistence is the Key to Selling Success

why-persistence-is-the-key-to-selling-success

Identifying the target audience for a particular product or service your company is selling takes a lot of time and money. After all, you want to make sure that you are marketing to exactly the type of customers who are most likely to buy what you have to sell. If, after going to all this…

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Why Failing to Take Advantage of Technology is Costing Your Small Business Big Money

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If you are a small business, you know that you need to keep up with technology and incorporate it into all that you do. Failing to do so is a sure way to lose money. But technology can be overwhelming for many people. Are you a small business owner who has no idea how to…

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Happy Employees, Healthy Profits

Happy Employees, Healthy Profits

If you are a business owner in the unenviable position of dealing with unhappy customers you are likely working hard to find out why your customers feeling are this way. One place you might not be looking to as the source of your customer satisfaction issues—but should be—is the happiness level of your employees. According…

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Mobile Advertising Critical to Connecting with Customers

Mobile Advertising Critical to Connecting with Customers

Mobile advertising allows businesses to connect with their customers anywhere and anytime. Despite this fact, many businesses have yet to capitalize on this booming trend. While most businesses have made their websites mobile friendly, many have yet to make the leap into mobile advertising. This is unfortunate since mobile ads make connecting with customers and…

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Emotional Intelligence and Authenticity the Keys to Succeeding at Work

Emotional Intelligence and Authenticity the Keys to Succeeding at Work

One of the factors critical to your success in the workplace is your emotional intelligence (EQ). Researchers have found that people with high EQ perform better and make more money than those with low EQ. EQ is defined, in part, as the ability to recognize, understand and influence the emotions of others. In order to…

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