Your total audience consists of businesses/people who have similar demographics and firmographics as your customers, as well as prospects whom you have not spoken with or may not even be aware of!
Social media is a tremendous marketing tool for small businesses. This is especially true since it is relatively inexpensive but still able to produce an excellent ROI.
If your business uses Twitter to connect with customers and prospects, you probably know that you can now use 280 characters per tweet. What you may not know is what exactly that means for your Twitter marketing strategy.
Many businesses are under the mistaken impression that more characters simply allow them to say more of the same thing. The truth is, these extra characters, when used correctly, can boost engagement. The key is to know how to use them to your advantage. What follows are some simple ways to make every extra character count:
- Include additional information. The 140-character limit usually meant you had a choice to inform or to make an offer. Now you can do both. This makes your tweets twice as valuable to customers.
- Express yourself. Let’s face it, there is only so much you can say in 140 characters so your use of the language was pretty limited. The higher character count allows you to be more expressive and creative, making your tweets more compelling to readers because you are able to appeal to their emotions.
- Increase readability. Line and sentence breaks were once considered a waste of valuable Twitter characters, making tweets difficult to read. Now you can write in a manner that is easier to understand and one that would make your high school English teacher proud!
While you will be writing more content per tweet, you will likely find that these tweets will actually take less time to compose. That’s because trying to fit what you wanted to say in 140 characters took a lot of editing and re-editing. Longer tweets allow you to say what you want to say without forcing you to spend valuable time deciding what you needed to leave out in order to come in under the character count.
Finally, when you customers and prospects connect with you via Twitter, you can actually engage with them in a more impactful way. Since so many people use Twitter to comment on customer service these extra characters will go a long way toward allowing you to get your point across when you reply.
Longer tweets mean more visibility and visibility is what social media is all about. Twitter’s increased character limits, when used to their full advantage, will help your brand be better seen and heard by customers and prospects.
Chances are if you own a small business you are using social media to market your brand, as well as the products and services you provide. After all, social media is one of the best methods to connect with customers and prospects without breaking the bank.
Unfortunately, many small businesses reach a point where they feel as if they have done all that they can when it comes to social media. They enjoy a good following and are able to interact with customers and prospects on a fairly regular basis. The truth is, however, that social media’s reach is truly endless and no matter how much success you are currently enjoying, you can always achieve more.
So how can you kick it up a notch when it comes to your social media? What follows are some tips to expand your reach, increase your number of followers and, as a result, improve your lead generation efforts and overall sales.
- Up your posting game. Posting consistently on your social media sites is imperative to your success. Sporadic posting just won’t cut it. Review what you are posting, as well. It can be easy to fall into the trap of just slapping up a post to say you posted. As difficult as it may be, aim for making every post better than the last.
- Always be analyzing. Learn from your successes and failures on social media. Always track your posts to determine what worked best and what didn’t work. Use this knowledge to tailor future posts. It also is a good idea to analyze what your competitors are posting and how many likes, shares, etc. they are seeing. Are there topics they are focusing on that you aren’t? Give those same topics a try.
- Make sure your visuals really enhance your posts. It is well-known that pictures and videos increase engagement – but only if they are compelling. Make sure any picture or video you post is pertinent to the content it accompanies.
- Join the club. Join communities but be careful about promoting your product. If someone asks a question, you can share a solution but straight out selling is a no-no. Many small businesses wonder what the benefit of joining communities is if they can’t sell to these communities. Two words: relationship building.
Social media is one of the most inexpensive ways to market your business. Make sure you are taking full advantage of it by always looking for ways to do things better!
The Key to Using Social Media for B2B. When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects.
The truth is, social media is an incredible tool for B2B marketers. The key is to know how to communicate your specific message via social media. What follows are some handy tips to help you do that:
Tip #1: Remember that content really is king. No matter what you are posting on social media make sure it is of value. Specifically, it needs to connect, educate and inspire your B2B customers and prospects.
Tip #2: Let your brand’s personality shine through. B2B posts aren’t usually littered with viral videos or funny memes but they still need to convey the personality of your brand so that people are able to get to know you better.
Tip #3: Ditch the sales pitch. Avoid overtly selling your products or services and instead educate visitors on issues that are relevant to your industry. Doing this allows you to be seen as a thought leader and builds trust in your brand.
Tip #4: Spread the good news. While you don’t want to blatantly promote your business, neither do you want to neglect significant company milestones. Therefore, don’t shy away from announcing industry awards your company has received or significant product launches.
Tip #5: Communicate your message in a variety of ways. Use tactics like videos, blogs and infographics to maintain interest.
Tip #6: Take surveys and hold contests. These types of posts are historically very popular with social media followers and are more likely to be liked and shared. This leads to more attention for your brand.
Tip #7: Get Interactive. Always encourage customer feedback and respond to feedback in a timely manner.
Tip #8: Keep your ear to the ground. Don’t forget to monitor the social media sites of your competitors. This is a great way to find out what others in your industry are talking about and helps you keep tabs on the competition.
Social media is—and will continue to be—a driving force in the marketing world. Therefore, whether you are marketing to businesses or consumers, you must use it to your advantage.