Nine Ways to Identify a Dead-End Lead

Much is made about the importance of identifying a qualified lead. Equally important, however, is deciding whether a lead is a dead-end. If you want to meet your sales quota, it is important that you spend time on leads that are likely to make a purchase. Unfortunately, many leads that have no intention of buying…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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Five Simple Ways Businesses Can Integrate Digital and Traditional Marketing

If you are a business owner wondering whether you should concentrate more on digital marketing or more traditional marketing methods, you are not alone. Many businesses today are asking the same question. You may be surprised to learn, however, that choosing one of these methods over another is almost never a good idea. Instead, the…

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Seven Ways to Come Up with Blog Topics

Blogging can do wonders for a business. Driving traffic to its website and converting that traffic into leads are just two important benefits of blogging. Blogging also helps a business become seen as a thought leader in its industry which helps establish trust with current and prospective customers. While it is easy to see why…

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The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad. While you want to be on top of the latest trends, you also…

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Simple Ways to Jumpstart Your Lead Generation Efforts

Lead generation is the lifeblood of any business. While there are many effective ways to attract qualified leads, often you a little something extra to jumpstart your efforts. While we aren’t suggesting that you forgo the tried-and-true methods of lead generation, there’s no harm in augmenting those methods periodically. What follows are some ways to…

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Seven Simple Ways to Drive Backlinks

If you are a small business owner looking to improve your content marketing efforts, driving more backlinks to your website is essential to your success. This can be a difficult task, however, if you aren’t sure how to generate backlinks. While everyone talks about content marketing and all that it can do for a business,…

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Why Asking for Customer Reviews is Difficult (but Still Necessary)

Customer reviews and testimonials are one of the best ways to increase sales. This is especially true for small-and medium sized businesses that don’t have a huge marketing budget. Consider this statistic: 90 percent of shoppers say they take online reviews and testimonials into consideration before they make a purchase. Therefore, if you aren’t actively…

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Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business…

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Feeling Left Out of the Content Marketing Conversation?

We’ve all been there. Everyone is talking about the latest movie, fitness craze or current event and instead of admitting we have no idea what they are talking about, we nod knowingly and pretend like we do. After all, who wants to come across as out of touch? Many small business owners admit to feeling…

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