Three Things Every Initial Email to Prospects Must Include

Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business. However, before you send any emails out, it is important that you make sure you don’t jeopardize these new…

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What Really Happens When Small Business Meets Big Data?

Big data is a huge topic these days but how can it really make an impact on your small business? More specifically, what can big data do to make your business more successful? We’ve all heard the hype about big data-it leads to better customer service and more sales conversions-but is that really true?

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Breaking Down Big Data for Small Business

You hear the word data everywhere these days but for many small business owners, it can be a difficult concept. In fact, even those businesses that feel confident in their data collection methods can wonder how they should put that data to work for them. Of course, this doesn’t mean there is any shortage of…

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Almost Half of B2B Companies are Falling Behind in Mobile Marketing

According to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?

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How Mobile Marketing is Affecting the B2B Buyer Landscape

Mobile marketing is huge. Unfortunately, many B2B marketers are slow to adapt, believing that the complexity of B2B purchasing isn’t conducive to mobile devices. Research shows that B2B marketing leaders are using mobile to drive, or influence, an average of more than 40 percent of their revenue. These leaders report that mobile speeds up time-to-purchase,…

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Six Ways to Boost Email Open and Conversion Rates

Email remains one of the most effective forms of marketing. Despite its success, there are likely plenty of your customers and prospects who are not opening your emails at all. Equally disheartening is when a customer or prospect opens your email but fails to convert. What’s a business to do? Well, read on for important…

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Five Tips to Ensure Webinar Success

Webinars are an excellent way to engage with your target audience and get your brand noticed. It is for this reason that the number of companies offering webinars is on the rise. After all, who wouldn’t want to get in on the success of this extremely effective marketing tactic? Unfortunately, many companies fail to do…

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Optimizing for Mobile More Important than Ever

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy. The popularity of mobile is no reason for businesses…

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How to Tailor an Email Marketing Campaign to Existing Customers

Email marketing is a great way to reach new customers. And while landing new customers is an outstanding reason to use email marketing, it isn’t the only one. Customer loyalty is another reason to employ email marketing. After all, customer loyalty is essential to the success of any business. Further, it is much more expensive…

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How to Better Leverage Customer Data

Ask anyone in the marketing industry today and they will tell you that big data is where it is at. Unfortunately, despite all we know about the importance of using big data to target customer and prospects, few companies are leveraging that data to its full extent. The fact is, most businesses see big data…

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