How to Reel in Lukewarm Leads

If you are a business that doesn’t have an endless amount of time and money (and what business does?), deciding which leads to pass on and which ones to pursue can have a huge effect on your bottom line. After all, if you are fairly certain a lead is going nowhere, there is no sense…

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Why Digital Marketing Can Make or Break Small Businesses

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business. While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing…

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Guidelines for a Satisfying Business Dinner

Most business people consider themselves well-mannered, even if they have never picked up a copy of Emily Post’s Etiquette: In Society, In Business, In Politics and At Home. After all, how hard is it to remember to chew with your mouth closed? There is probably no need for you to pour over any etiquette books…

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Six Ways to Tailor Content to a B2B Audience

Business-to-business marketing differs in many ways to business-to-consumer marketing. While in both cases you are selling a product or service to another person, that is where the similarities end. Despite this fact, many B2B marketers write their content in much the same way they would write B2C content. If you are looking to improve the…

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The Latest in B2B Marketing Trends: A Mid-Year Update

If you are a B2B marketer, you are likely always on the lookout for news ways to fill your sales funnel. After all, lead generation is the lifeblood of any business. While most articles on the latest trends in marketing usually hit around the New Year, we thought we would mix things up a little…

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Five Signs Your Content Marketing Strategy Needs a Make over

Content is king. But that doesn’t mean that every piece of content is worth its weight in gold. While you should never publish a piece of content you are not satisfied is well written and connects, educates and inspires your target audience-that doesn’t mean you aren’t going to miss the mark once in a while.…

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Four Ways to Improve Your Social Media Performance

Chances are if you own a small business you are using social media to market your brand, as well as the products and services you provide. After all, social media is one of the best methods to connect with customers and prospects without breaking the bank. Unfortunately, many small businesses reach a point where they…

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Three Important (and Remarkably Simple) Questions to Ask Prospective Clients

Accentuating the positive always seems like the right thing to do. That goes for sales, too. After all, who doesn’t want to take the high road? The fact is, however, if you are competing with similar businesses for market share, you need to tap into the most common reasons businesses tend switch vendors or providers.…

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Five Ways to Provide a Personalized Customer Experience

More and more consumers are asking for personalized experiences. After all, in today’s online marketplace, people are asked to give up more personal information. Therefore, it only seems fair that they should expect this information to be used for their benefit. Unfortunately, many businesses – especially small businesses – are at a loss when it…

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Three Ways Small Businesses Can Capitalize on Organic Searches

If you are looking to draw more traffic to your website, organic searches are an outstanding way to do that. While chances are great that pay-per-click ads also will be a part of any truly effective marketing strategy, organic searches are an excellent tool that allows small businesses to generate qualified leads. As a small…

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