Four Tips for Running an Effective B2B Pay-Per-Click Campaign

If you have never considered a pay-per-click B2B marketing campaign, you are not alone. Many people today still believe that PPC is only appropriate for B2C. The truth is that PPC can work equally as well for B2B marketing. The key is to keep in mind that B2B campaigns typically take more time to be…

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How to Continue to Choose the Right Keywords

Your website has the power to be your best salesperson – but not if you are using the wrong keywords. Keywords are the crucial element in making sure that your website ranks high on search engine result pages, after all. While everyone knows about SEO, not everyone is exactly sure how to choose the right…

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Building a Better AdWords Campaign

AdWords is a great way to market your business and drive traffic to your website. Unfortunately, when not executed correctly, it can also be a huge drain on your marketing budget. This is especially true if AdWords is your principal marketing method. If you want to launch an AdWords campaign and are expecting a big…

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Three Ways to Achieve Work-Life Balance this Holiday Season

The holidays are right around the corner and everyone is full of good cheer. Well, maybe not everyone. If you are a small business owner it can be difficult to find a work – life balance between Thanksgiving and the New Year. Small business owners are well aware of the fact that if they aren’t…

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The Four Most Successful Lead Generation Strategies of 2017—and Likely 2018

As the year end approaches, it is a good time to reflect on what marketing methods have proven most effective over the course of the past year. With B2B lead generation marketing budgets expected to increase by approximately 5 percent in 2018, it is important to know which techniques are working so that you know…

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How to Reel in Lukewarm Leads

If you are a business that doesn’t have an endless amount of time and money (and what business does?), deciding which leads to pass on and which ones to pursue can have a huge effect on your bottom line. After all, if you are fairly certain a lead is going nowhere, there is no sense…

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Why Digital Marketing Can Make or Break Small Businesses

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business. While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing…

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Guidelines for a Satisfying Business Dinner

Most business people consider themselves well-mannered, even if they have never picked up a copy of Emily Post’s Etiquette: In Society, In Business, In Politics and At Home. After all, how hard is it to remember to chew with your mouth closed? There is probably no need for you to pour over any etiquette books…

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Six Ways to Tailor Content to a B2B Audience

Business-to-business marketing differs in many ways to business-to-consumer marketing. While in both cases you are selling a product or service to another person, that is where the similarities end. Despite this fact, many B2B marketers write their content in much the same way they would write B2C content. If you are looking to improve the…

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The Latest in B2B Marketing Trends: A Mid-Year Update

If you are a B2B marketer, you are likely always on the lookout for news ways to fill your sales funnel. After all, lead generation is the lifeblood of any business. While most articles on the latest trends in marketing usually hit around the New Year, we thought we would mix things up a little…

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