Three Important (and Remarkably Simple) Questions to Ask Prospective Clients

Accentuating the positive always seems like the right thing to do. That goes for sales, too. After all, who doesn’t want to take the high road? The fact is, however, if you are competing with similar businesses for market share, you need to tap into the most common reasons businesses tend switch vendors or providers.…

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Five Ways to Provide a Personalized Customer Experience

More and more consumers are asking for personalized experiences. After all, in today’s online marketplace, people are asked to give up more personal information. Therefore, it only seems fair that they should expect this information to be used for their benefit. Unfortunately, many businesses – especially small businesses – are at a loss when it…

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Three Ways Small Businesses Can Capitalize on Organic Searches

If you are looking to draw more traffic to your website, organic searches are an outstanding way to do that. While chances are great that pay-per-click ads also will be a part of any truly effective marketing strategy, organic searches are an excellent tool that allows small businesses to generate qualified leads. As a small…

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Five Ways to Learn More about Your Competition

No business exists in a vacuum. If you aren’t aware of what your competition is doing at any given time it could spell big trouble for your bottom line. While this is probably not the first time you’ve heard this advice, it can be difficult to follow. After all, running a business takes a lot…

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Selling vs. Marketing: Is There Really a Difference?

Are you selling a product or marketing your business? Did you know there is a difference? If you aren’t sure what you are-or should be-doing, you aren’t alone. Running a business take a lot of time and energy. Getting the name out about your product or services may seem like something that you shouldn’t have…

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Nine Ways to Identify a Dead-End Lead

Much is made about the importance of identifying a qualified lead. Equally important, however, is deciding whether a lead is a dead-end. If you want to meet your sales quota, it is important that you spend time on leads that are likely to make a purchase. Unfortunately, many leads that have no intention of buying…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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Five Simple Ways Businesses Can Integrate Digital and Traditional Marketing

If you are a business owner wondering whether you should concentrate more on digital marketing or more traditional marketing methods, you are not alone. Many businesses today are asking the same question. You may be surprised to learn, however, that choosing one of these methods over another is almost never a good idea. Instead, the…

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Seven Ways to Come Up with Blog Topics

Blogging can do wonders for a business. Driving traffic to its website and converting that traffic into leads are just two important benefits of blogging. Blogging also helps a business become seen as a thought leader in its industry which helps establish trust with current and prospective customers. While it is easy to see why…

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The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad. While you want to be on top of the latest trends, you also…

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