Happy Employees, Healthy Profits

Happy Employees, Healthy Profits

If you are a business owner in the unenviable position of dealing with unhappy customers you are likely working hard to find out why your customers feeling are this way. One place you might not be looking to as the source of your customer satisfaction issues—but should be—is the happiness level of your employees. According…

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Mobile Advertising Critical to Connecting with Customers

Mobile Advertising Critical to Connecting with Customers

Mobile advertising allows businesses to connect with their customers anywhere and anytime. Despite this fact, many businesses have yet to capitalize on this booming trend. While most businesses have made their websites mobile friendly, many have yet to make the leap into mobile advertising. This is unfortunate since mobile ads make connecting with customers and…

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Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

With the dog days of summer upon us, it can be difficult to motivate employees who are feeling less than fired up. That’s a big problem because when employees are feeling sluggish, profits and sales goals often grind to a halt. If your sales team seems to be dragging a bit, it may be time…

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Why Failing to Take Advantage of Technology is Costing Your Small Business Big Money

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If you are a small business, you know that you need to keep up with technology and incorporate it into all that you do. Failing to do so is a sure way to lose money. But technology can be overwhelming for many people. Are you a small business owner who has no idea how to…

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At a Loss for Words? How to Come Up with Great Content Topics.

At a Loss for Words? How to Come Up with Great Content Topics

In today’s digital marketplace, getting noticed online is essential to the success of your business. The key to getting noticed is writing and publishing outstanding content. Without quality, engaging content, your brand simply won’t get the attention it deserves. Coming up with engaging content can be a difficult task. In fact, most marketers will tell…

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Content Creation vs. Content Marketing

Content Creation vs. Content Marketing

If you believe that content creation and content marketing are the same thing, you are making a common, but costly, mistake. While content creation is an important part of content marketing, it is still just one part of the content marketing equation. A great content writer is a wonderful asset. However, no matter how well…

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Emotional Intelligence and Authenticity the Keys to Succeeding at Work

Emotional Intelligence and Authenticity the Keys to Succeeding at Work

One of the factors critical to your success in the workplace is your emotional intelligence (EQ). Researchers have found that people with high EQ perform better and make more money than those with low EQ. EQ is defined, in part, as the ability to recognize, understand and influence the emotions of others. In order to…

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Can a Robot Write Content that Connects, Educates and Inspires?

Can a Robot Write Content that Connects, Educates and Inspires?

Look around stores, restaurants and other businesses and you will see examples of humans being replaced by machines. From self-serve kiosks at the airport to self-checkouts at the grocery store, there are many instances where humans are no longer needed. According to many experts, this is a trend that is here to stay. But certainly…

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The Benefits of Multi-Touch Marketing

Multitouch-Marketing

If you are overwhelmed at the idea of multi-touch marketing you are not alone. Many business owners are reluctant to embark on this type of marketing campaign. This is unfortunate since multi-touch marketing is easier than you may think. It also is a great way to reach out to prospects and convert sales leads. With…

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How Social is Social Enough?

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If you own a business today, chances are you have some presence on social media. Depending on your business, you could be active on such sites as Facebook, Twitter, LinkedIn or one of the many other social medial platforms popular today. In her article, Is Your Business Social Enough, 4 Ways to Boost Engagement, Nicole…

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