Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

Continue Reading →

A Step-By-Step Guide to Creating a Compelling Infographic

a-step-by-step-guide-to-creating-a-compelling-infographic

Infographics are all the rage these days and it is easy to understand why. The simplicity and straightforward nature of this marketing technique make it appealing to consumers and marketers alike. Infographics work on a variety of levels and are perfect for today’s online marketplace where visuals are often preferred over long, complicated copy. Infographics…

Continue Reading →

The Secret to Getting Noticed on Social Media

the-secret-to-getting-noticed-on-social-media

Social media marketing is all the rage these days. And with good reason. Marketing on social media has been shown to have a much higher lead-to-close rate than outbound marketing. It also is a great way to get your brand the attention it deserves. If you are considering using social media to market your products…

Continue Reading →

It’s Never too Early to Start Planning Your Holiday Social Media Strategy

its-never-too-early-to-start-planning-your-holiday-social-media-strategy

The kids are back in school and Halloween is still weeks away but if you own a business that relies on holiday sales, it’s time to start thinking about the most wonderful time of the year. Otherwise it might not be wonderful at all. Many small businesses wonder how they can stand out among the…

Continue Reading →

Why Persistence is the Key to Selling Success

why-persistence-is-the-key-to-selling-success

Identifying the target audience for a particular product or service your company is selling takes a lot of time and money. After all, you want to make sure that you are marketing to exactly the type of customers who are most likely to buy what you have to sell. If, after going to all this…

Continue Reading →

Happy Employees, Healthy Profits

Happy Employees, Healthy Profits

If you are a business owner in the unenviable position of dealing with unhappy customers you are likely working hard to find out why your customers feeling are this way. One place you might not be looking to as the source of your customer satisfaction issues—but should be—is the happiness level of your employees. According…

Continue Reading →

Mobile Advertising Critical to Connecting with Customers

Mobile Advertising Critical to Connecting with Customers

Mobile advertising allows businesses to connect with their customers anywhere and anytime. Despite this fact, many businesses have yet to capitalize on this booming trend. While most businesses have made their websites mobile friendly, many have yet to make the leap into mobile advertising. This is unfortunate since mobile ads make connecting with customers and…

Continue Reading →

Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

Sales Staff Burnt Out? Creative and Unusual Ways to Motivate Employees

With the dog days of summer upon us, it can be difficult to motivate employees who are feeling less than fired up. That’s a big problem because when employees are feeling sluggish, profits and sales goals often grind to a halt. If your sales team seems to be dragging a bit, it may be time…

Continue Reading →

Why Failing to Take Advantage of Technology is Costing Your Small Business Big Money

GoLeads

If you are a small business, you know that you need to keep up with technology and incorporate it into all that you do. Failing to do so is a sure way to lose money. But technology can be overwhelming for many people. Are you a small business owner who has no idea how to…

Continue Reading →

At a Loss for Words? How to Come Up with Great Content Topics.

At a Loss for Words? How to Come Up with Great Content Topics

In today’s digital marketplace, getting noticed online is essential to the success of your business. The key to getting noticed is writing and publishing outstanding content. Without quality, engaging content, your brand simply won’t get the attention it deserves. Coming up with engaging content can be a difficult task. In fact, most marketers will tell…

Continue Reading →

Page 1 of 7