As the year that was 2020 comes to a close we are looking back on our most popular posts of the past year.

Small business marketing – like everything these days – is changing. The underlying principles, however, remain the same: Meet your customer where they are and provide them with the type customer service that makes them feel valued.

remote sales

Managing a remote sales team requires flexibility and some out-of-the-box thinking. No matter how tempting, resist the urge to micromanage. This overbearing style of leadership isn’t going to help your sales team meet their goals. In fact, just the opposite. Instead, work on striking just the right balance between necessary supervision and helpful coaching. That way everyone feels empowered to do their best work in these unprecedented times.

Managing a remote sales team involves a different approach than managing a team working in the same office. Neither is necessarily easier or more difficult – just different. 

When it comes to the Covid-19 crisis, or the coronavirus, the most important consideration on everyone’s mind should be how the disease can be contained. For many small businesses, however, it can be difficult to know how to do that while also remaining open for business.