In the marketing world, it’s all about data. Data is gathered, it’s analyzed, it’s bought and it’s sold. Unfortunately, as important as data is to businesses, few of us are taking advantage of the most important—and accessible—data of all: our internal data.
At GoLeads, we know that a company’s internal customer database is the most valuable list out there. Despite this fact, in many cases, internal lists are some of the most incomplete lists of all. Think about it. How many of your internal files are missing basic facts such as a number of employees or industry type? Now consider how valuable this information would be for securing new business if it was coupled with your internal invoicing, for example.
Of course, not all lists are not created equal. There are cold lists, response lists, and everything in between. What you consider to be the most valuable list can (and will) depend on what you are trying to accomplish. Want to saturate consumers or businesses in a particular geographic area? A list with all demographic filters removed is the way to go. Looking to reach only your best prospects? A list with precise demographic, geographic and psychographic filters will help you do just that.
Here is a list of the most common types of lists:
- Cold Lists: Prospects who have not expressed an interest in your product nor have they reached out to you.
- Warm Lists: Prospects who have purchased similar products and have expressed an interest in a related product.
- Response Lists: Businesses or consumers who have responded to an offer from your company.
- Customer Lists: Business or consumers who have purchased something from you in the past.
- Hot Lists: Prospects that have expressed a strong interest in your product or services.
GoLeads is the list expert. We provide B2B and B2C companies general lists, laser-targeted lists and any other type of list they require. Finally, what sets us apart from other list companies, however, is that fact that we do more than provide lists to our clients, we work with them to drive up the value of their internal database.