For small businesses to build trust among prospects and increase sales conversions, nothing works like content marketing. The best part is that content marketing usually costs less than traditional forms of advertising. The key is to avoid some of the most common pitfalls associated with it.

Managing a remote sales team requires flexibility and some out-of-the-box thinking. No matter how tempting, resist the urge to micromanage. This overbearing style of leadership isn’t going to help your sales team meet their goals. In fact, just the opposite. Instead, work on striking just the right balance between necessary supervision and helpful coaching. That way everyone feels empowered to do their best work in these unprecedented times.

When you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing.