Many small businesses put off marketing because it seems like something they can wait to invest in. The truth is, the longer small businesses wait to market their business, the longer they will find themselves stuck in a continuing cycle of struggling to make ends meet.
Your total audience consists of businesses/people who have similar demographics and firmographics as your customers, as well as prospects whom you have not spoken with or may not even be aware of!
Social media is a tremendous marketing tool for small businesses. This is especially true since it is relatively inexpensive but still able to produce an excellent ROI.
Newsletters are an excellent way to help your business connect with customers and prospects. While newsletters can take some time and effort to create, they are definitely worth the effort.
There is no way around it; the better your lead generation strategy, the more sales you will make