Recent studies show that more than 70 percent of small businesses say that email marketing makes up the majority of their marketing plan. Email is everywhere these days. Whether for personal or business use, almost everyone has an email account. That’s why email marketing makes such good sense – especially for smaller businesses and companies […]
Social apps and the rise of digital and mobile marketing will be the end of email marketing. At least that’s what the experts have been telling us for some time now. One look at email marketing’s ROI and it is easy to see that the experts are wrong. Research shows that email marketing delivers a […]
If you are like most people, there is no better feeling than seeing your number of likes, follows, subscribers, and visitors increase. And the more those numbers increase, the better you feel. Jason Zook, founder of IWearYourShirt.com, felt the same way. And for years, according to The Truth About Growing An Audience, he went to […]
Creating content is a big job. After all, it takes a lot of time and know-how to create good content and then make sure it is distributed through the right channels and reaches its intended audience. Many business owners want to know that content creation is truly worth the time and effort needed to do […]
Many businesses fret over how they will respond to negative reviews or customer comments on their social media sites. The truth is, even responding to positive feedback or simple questions can be challenging. After all, you are basically engaging in a public conversation and that can be difficult. You don’t have to be a social […]