If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort. Social media has become complex. Each social platform has more features and the […]
Now, more than ever, the key to getting your website noticed by the search engines is high quality content. And this content must be so engaging that people want to comment on it and share it with others. If you are a small business owner, chances are that even if you could write such quality […]
Big data allows businesses to do some amazing things. One of these things is to retarget customers. Research tells us that retargeting helps turn shoppers who are just looking into buyers. Approximately two percent of shoppers will convert on their first visit to an online store and retargeting brings back the remaining 98 percent. Through […]
Content marketing and social media are the hottest trends in marketing these days. This is no surprise given the success businesses have found using these channels to market their products and services as well as to promote their brand. What may come as a surprise, however, is that most marketing experts will advise against relying […]
No matter how big or small the business, marketing is essential to its success. And no matter how large its marketing budget, no business wants to waste its time or money on pursuing dead-end leads. In his article, 7 Ways to Avoid Marketing to the Wrong People, AJ Agrawal tells us that if you are […]