Maximize your email campaigns! Email marketing is a great way to connect with your customers and prospects. And just like meeting people face-to-face, you want to use email in a way that helps you strengthen your relationship with your recipients. In other words, I’m assuming you don’t always try to sell something to the person […]
If you find it difficult at times to sit down at your desk and really focus on something, you’re not alone. A 2015 Microsoft study states that the average human attention span has shrunk to eight seconds and it is expected to continue to shrink. So how can you improve your focus at work and […]
When it comes to marketing methods, email remains one of the most popular ways to communicate with current and prospective customers. One reason that email marketing is so popular with marketers is because it works. According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for U.S. businesses. There is […]
Producing quality content is becoming more and more important for companies looking to market their products and services and generate sales leads. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher. So how can you make sure that your content stands out from the crowd? […]
When running your own business, it’s essential that you have a business plan in place. The trouble is, no matter how well thought out that plan is, challenges will arise that disrupt it. The most successful business owners not only have a business plan, they know what to do when life, or business, throws that […]