The one thing that will never change about content marketing is the fact that it will always be changing. Now that 2016 is here, it’s time to take a look at what many experts believe will be the biggest trends in content marketing over the next 12 months. Mobile first. While there has been an […]
Many small businesses believe they do not need to be concerned with SEO but nothing could be further from the truth. In fact, recent changes to SEO practices have shifted a great deal of focus to local SEO, making it more important than ever to small and local businesses. Local businesses that aren’t maximizing their […]
Marketing your business through social media is critical to the success of your brand. In fact, social media marketing is no longer an option for businesses looking to promote their brand, products and services—it is a must. Social media also is critical to SEO ranking. In her article, 10 Things You Have to Know about […]
If you are a business owner, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are on Facebook, Twitter and LinkedIn. And with so many other high-profile social media sites cropping up, that is unlikely to change. In your […]
Websites have always been the primary factor search engines took into account when it came to their rankings. But the times are changing. Updates in Google’s algorithm means much more interest is being paid to where people are hanging out online. Google and other search engines also are looking for quality, engaging content that is […]