Summer is right around the corner. Vacations, family reunions and just hanging out at the pool put everyone—including customers and prospects—in a great mood. This make summer an ideal time to implement light-hearted marketing promotions that get the name out about your business. The best part about summer-time marketing is there are really creative ways […]
No matter how successful your small business, you should never stop looking for new customers. After all, circumstances can turn on a dime and you never know when you might find yourself needing to replace lost clients or grow your business. If you are just starting out, you may be building your client base from […]
When you are marketing your business, sometimes the last thing you think about is your call-to-action. This is unfortunate because a good call-to-action can be the most important part of any marketing campaign. A call-to-action is a statement that tells a lead, prospect, or customer what they should do next. A weak call-to-action is easily […]
Social media is one of the most important marketing tools for small and medium-sized businesses today. Almost 90 percent of marketers will tell you that a social media presence is critical to the success of their business. So it’s no wonder that social media is where small and medium-sized businesses spend the majority of their […]
Every business owner wants a website that is highly visible to the major search engines but they struggle with how to make that happen. In many cases, these business owners become overwhelmed and throw up their hands in defeat. If you are one of those business owners, don’t despair! While achieving a high SEO ranking […]