Entries by GoLeads

When Marketing a Small Business, One Size Does Not Fit All

When it comes to marketing your small business, you may be tempted to take a cookie-cutter approach. This is especially true if you are worried that your budget doesn’t allow for a custom approach to marketing. The truth is, however, that every business—no matter how large or how small—has a particular target audience it needs […]

Is Your Website Doing its Job?

For years business owners have been told that they must have a website. As a result, almost every business has one. Unfortunately, even businesses that have had a website up and running for long periods of time still aren’t exactly sure what that website is doing for their business. Some business owners have websites for […]

If You Own a Business, Social Media is Crucial to Its Success

Social media is more important than ever to your business. However, knowing what specific aspects of social media to concentrate on can be difficult. After all, social media is a broad term that encompasses many different things. In order to make sure that your social media strategy is as effective as possible, it is important […]

Why B2B Marketers Need to Take a New Look at Facebook

If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry. In his article, Why Facebook […]