Why Creating Fresh Content is Worth the Effort

Creating content is a big job. After all, it takes a lot of time and know-how to create good content and then make sure it is distributed through the right channels and reaches its intended audience. Many business owners want to know that content creation is truly worth the time and effort needed to do…

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Responding to Feedback on Social Media

Many businesses fret over how they will respond to negative reviews or customer comments on their social media sites. The truth is, even responding to positive feedback or simple questions can be challenging. After all, you are basically engaging in a public conversation and that can be difficult. You don’t have to be a social…

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Get the Most Out of Email Marketing

Maximize your email campaigns! Email marketing is a great way to connect with your customers and prospects. And just like meeting people face-to-face, you want to use email in a way that helps you strengthen your relationship with your recipients. In other words, I’m assuming you don’t always try to sell something to the person…

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How to Increase Your Focus at Work

Improve Your Focus at Work

If you find it difficult at times to sit down at your desk and really focus on something, you’re not alone. A 2015 Microsoft study states that the average human attention span has shrunk to eight seconds and it is expected to continue to shrink. So how can you improve your focus at work and…

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How to Make Your Next Email Marketing Campaign Your Best

When it comes to marketing methods, email remains one of the most popular ways to communicate with current and prospective customers. One reason that email marketing is so popular with marketers is because it works. According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for U.S. businesses. There is…

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Quality Content is More Important than Ever

Producing quality content is becoming more and more important for companies looking to market their products and services and generate sales leads. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher. So how can you make sure that your content stands out from the crowd?…

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How to Plan for the Unexpected

When running your own business, it’s essential that you have a business plan in place. The trouble is, no matter how well thought out that plan is, challenges will arise that disrupt it. The most successful business owners not only have a business plan, they know what to do when life, or business, throws that…

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How to Write Content that Connects with Readers

Getting your content noticed is tough. This is true even if you have stayed on top of the recent changes to Google’s algorithm and have put into practice the best in search engine optimization. The fact is, however, even if you are able to drive people to your website or blog, it doesn’t mean they…

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Your Business is Online. Now What?

If you own a business, getting that business up and running online can seem like a Herculean task. When it finally goes live, it may be tempting to sit back and bask in your accomplishment but that is the last thing you should do. While it’s true that more than 90 percent of consumers go…

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The Evolution of SEO

Search engine optimization (SEO) has always been important to businesses. However, recent changes to Google’s algorithm mean that now, more than ever, businesses need a firm grasp on the best practices in SEO. This is especially true for businesses that rely heavily on results from search engines to drive traffic to their websites. At GoLeads,…

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