While small businesses around the United States are focused on how COVID-19 is changing the way they do business right now, it is equally important that they understand the long-term effects of the current pandemic.
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COVID-19 has resulted in a “new normal” when it comes to marketing a small business. Unfortunately, many small businesses feel unprepared to create a strategy that will meet the challenges of this “new normal.”
Small businesses are likely to be the first to feel the economic effects of the COVID-19 pandemic. From loss of foot traffic to supply chain disruptions to cash flow issues, the unfortunate truth is that some small businesses may not survive.
