Small businesses are likely to be the first to feel the economic effects of the COVID-19 pandemic. From loss of foot traffic to supply chain disruptions to cash flow issues, the unfortunate truth is that some small businesses may not survive.
This doesn’t mean, of course, that small businesses should immediately close their doors and give up. What it does mean is that after taking stock of cash/assessing liquidity, and shoring up employee commitments, your next priority should be marketing, specifically digital marketing strategies. One of the best ways to prevent undue losses is by turning your focus toward digital marketing strategies that work best in the current environment. Even small businesses that have little experience with digital marketing need to strongly consider new digital marketing platforms and technologies.
Strategic marketing decisions are critical at times like these. While there is the temptation to slash all spending, doing so doesn’t make sense. Instead, current marketing plans need to be assessed and adjusted as necessary. The first thing small businesses need to do is make a list of all campaigns they’re doing, a list of the target metrics, and a score of how the campaign is going. Put slow campaigns on hold and invest in better performers.
Getting back to the basics of SEO marketing also makes sense right now. One of the best ways to improve your website’s SEO ranking is to boost its organic reach. This can be accomplished through updated webpage titles, first headers and meta tags. Website content should also be updated with new information and updated backlinks. These things will allow your website to remain at the top of search pages.
Further, during times like these your competitors are going to come up short, this is the time to double down studying customers and prospects – especially your competitor’s customers. Help those customers and you may have a source of new revenue.
Finally, since a majority of people are staying inside – and online – the more creative your marketing methods, the better. Online videos and fresh content are going to be in high demand for the foreseeable future so it is important to put your marketing dollars toward these tactics. Get all of your people involved and take advantage of platforms such as Zoom, Google Hangouts and Skype.
If you are overwhelmed at the prospect of tackling things like content creation, SEO and other digital marketing strategies, we are here to help. Even businesses that have almost no experience with digital marketing have a significant opportunity to put a substantial digital strategy in place. Right now, GoLeads is helping small businesses from a variety of industries get up to speed on everything from content creation to link-building to SEO. This will allow them to weather the COVID-19 crisis and emerge even stronger once that crisis as passed. We’d love to do the same for your small business! We’d also be happy to jump on a video call if you need some advice on how to move forward during these uncertain times.