No matter how small your business, social media can help you connect with your audience, identify new leads, and increase brand awareness. However, none of this will be possible unless you remain true to who you are as a small business and make sure your brand personality shines through when posting. In other words, always remember that one size does not fit all.
How Successful are Your Pay-Per-Click Campaigns (and How Do You Know)?
B2B marketing, Business, Content Marketing, lead generation, Marketing, Social MediaThere are several ways to measure the success of a pay-per-click (PPC) campaign. While many people are looking for a single, absolutely definitive metric, unfortunately, this isn’t usually possible.
When it Comes to Managing Client Expectations, Timing is Everything
Business, lead generation, Social MediaOne of the first things you need to do when onboarding a new client is to make sure that you understand what that client expects. By doing so, it is much more likely that you will have a long and successful relationship.
Why Small Businesses Cannot Afford to Overlook the Power of Social Media
Business, lead generation, Social MediaNo matter how small your business, social media can help you connect with your audience, identify new leads, and increase brand awareness. However, none of this will be possible unless you remain true to who you are as a small business and make sure your brand personality shines through when posting. In other words, always remember that one size does not fit all.
Six Content Marketing Trends to Pay Close Attention to in 2021
lead generationAt GoLeads, we’ve come up with the six content marketing trends we believe will make the biggest impact going forward:
Out-of-the-Box Lead Generation Ideas to Employ
lead generationAn article from Marketing Round, 16 Creative Ways to Generate Business Leads Virtually, talks about the importance of thinking outside of the box to connect virtually with potential customers in these unprecedented times.