It’s Never too Early to Start Planning Your Holiday Social Media Strategy

its-never-too-early-to-start-planning-your-holiday-social-media-strategy

The kids are back in school and Halloween is still weeks away but if you own a business that relies on holiday sales, it’s time to start thinking about the most wonderful time of the year. Otherwise it might not be wonderful at all. Many small businesses wonder how they can stand out among the…

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How Social is Social Enough?

If you own a business today, chances are you have some presence on social media. Depending on your business, you could be active on such sites as Facebook, Twitter, LinkedIn or one of the many other social medial platforms popular today. In her article, Is Your Business Social Enough, 4 Ways to Boost Engagement, Nicole…

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What’s Your Social Media Strategy?

Social media is one of the most important marketing tools for small and medium-sized businesses today. Almost 90 percent of marketers will tell you that a social media presence is critical to the success of their business. So it’s no wonder that social media is where small and medium-sized businesses spend the majority of their…

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Why B2B Marketers Need to Take a New Look at Facebook

If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry. In his article, Why Facebook…

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Social Media Critical to the Success of Your Business

Marketing your business through social media is critical to the success of your brand. In fact, social media marketing is no longer an option for businesses looking to promote their brand, products and services—it is a must. Social media also is critical to SEO ranking. In her article, 10 Things You Have to Know about…

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How Business Owners Can Save Time on Social Media

If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort. Shawn Hessinger writes in his article, 26 Tips for Saving Time on Social…

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Social Media vs. Website: What’s a Small Business to Do?

Small businesses with tight budgets are understandably cautious about where they invest their limited marketing dollars. This leaves many business owners wondering if they are better off skipping the costs of investing in a website and instead concentrating only on social media. What many business owners do not realize is that a website can be…

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Responding to Feedback on Social Media

Many businesses fret over how they will respond to negative reviews or customer comments on their social media sites. The truth is, even responding to positive feedback or simple questions can be challenging. After all, you are basically engaging in a public conversation and that can be difficult. You don’t have to be a social…

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Why Quality Social Media Marketing Just Looks Easy

Today’s many social media platforms make engaging with customers and prospects easier than ever. Unfortunately, this fact gives many business owners the mistaken impression that social media marketing is a simple undertaking. In truth, getting your target audience to engage with you on social media is no easy task. In her article, 10 Laws of…

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Nearly 100 million U.S. Smart Phone Users

With nearly 100 million U.S. smartphone users, you should have a mobile app for your business. If you don’t use mobile applications as part of your social marketing, you’re missing thousands, if not millions of potential customers. Look at these stats: More interesting stats about mobile phone usage: 98% of iPhone users use the data…

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