The Evolution of SEO

Search engine optimization (SEO) has always been important to businesses. However, recent changes to Google’s algorithm mean that now, more than ever, businesses need a firm grasp on the best practices in SEO. This is especially true for businesses that rely heavily on results from search engines to drive traffic to their websites. At GoLeads,…

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Why Quality Social Media Marketing Just Looks Easy

Today’s many social media platforms make engaging with customers and prospects easier than ever. Unfortunately, this fact gives many business owners the mistaken impression that social media marketing is a simple undertaking. In truth, getting your target audience to engage with you on social media is no easy task. In her article, 10 Laws of…

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Usability Crucial to Increased Website Traffic

Usability Crucial to Increased Website Traffic

No matter how much traffic your website is generating, it can always generate more. Many business owners believe that the best way to generate more traffic to their website is to have a slick design with compelling graphics and images. While no one would argue that those are great ways to improve your website’s appearance,…

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