Entries by GoLeads

Seven Simple Ways to Drive Backlinks

If you are a small business owner looking to improve your content marketing efforts, driving more backlinks to your website is essential to your success. This can be a difficult task, however, if you aren’t sure how to generate backlinks. While everyone talks about content marketing and all that it can do for a business, […]

Why Asking for Customer Reviews is Difficult (but Still Necessary)

Customer reviews and testimonials are one of the best ways to increase sales. This is especially true for small-and medium sized businesses that don’t have a huge marketing budget. Consider this statistic: 90 percent of shoppers say they take online reviews and testimonials into consideration before they make a purchase. Therefore, if you aren’t actively […]

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Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business […]

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Making the Most of Tradeshows

In today’s digital marketplace there have never been more ways to promote your business. Despite these new promotional avenues, tradeshows continue to be one of the most important marketing investments a company can make, particularly in the B2B industry. The average B2B company will investment almost 40 percent of its annual marketing budget on tradeshows. […]