Business-to-business marketing differs in many ways to business-to-consumer marketing. While in both cases you are selling a product or service to another person, that is where the similarities end. Despite this fact, many B2B marketers write their content in much the same way they would write B2C content. If you are looking to improve the […]
If you are a B2B marketer, you are likely always on the lookout for news ways to fill your sales funnel. After all, lead generation is the lifeblood of any business. While most articles on the latest trends in marketing usually hit around the New Year, we thought we would mix things up a little […]
Content is king. But that doesn’t mean that every piece of content is worth its weight in gold. While you should never publish a piece of content you are not satisfied is well written and connects, educates and inspires your target audience-that doesn’t mean you aren’t going to miss the mark once in a while. […]
Chances are if you own a small business you are using social media to market your brand, as well as the products and services you provide. After all, social media is one of the best methods to connect with customers and prospects without breaking the bank. Unfortunately, many small businesses reach a point where they […]
Accentuating the positive always seems like the right thing to do. That goes for sales, too. After all, who doesn’t want to take the high road? The fact is, however, if you are competing with similar businesses for market share, you need to tap into the most common reasons businesses tend switch vendors or providers. […]