How Content Marketing Will Continue to Evolve in 2016

The one thing that will never change about content marketing is the fact that it will always be changing. Now that 2016 is here, it’s time to take a look at what many experts believe will be the biggest trends in content marketing over the next 12 months. Mobile first. While there has been an…

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Now More than Ever Local Businesses Need to Concentrate on SEO

Many small businesses believe they do not need to be concerned with SEO but nothing could be further from the truth. In fact, recent changes to SEO practices have shifted a great deal of focus to local SEO, making it more important than ever to small and local businesses. Local businesses that aren’t maximizing their…

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Social Media Critical to the Success of Your Business

Marketing your business through social media is critical to the success of your brand. In fact, social media marketing is no longer an option for businesses looking to promote their brand, products and services—it is a must. Social media also is critical to SEO ranking. In her article, 10 Things You Have to Know about…

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Ask Yourself: What Has Social Media Done for You Lately?

If you are a business owner, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are on Facebook, Twitter and LinkedIn. And with so many other high-profile social media sites cropping up, that is unlikely to change. In your…

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Social Media: The Website of the 90s

Websites have always been the primary factor search engines took into account when it came to their rankings. But the times are changing. Updates in Google’s algorithm means much more interest is being paid to where people are hanging out online. Google and other search engines also are looking for quality, engaging content that is…

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New Year’s Resolutions Help Small Businesses Get off on the Right Foot

If you are like most people, you probably will make a few New Year’s resolutions to get healthier or happier in 2016. But what about making a few resolutions for your business? Lisa Stevens believes that the New Year is the ideal time for a small business to review its goals and create new ones.…

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How to Increase Brand Awareness and Generate Leads with Twitter

If you are a small business that is using Twitter to market your product, service or brand, congratulations! Twitter is an outstanding way to increase brand awareness and generate sales leads. However, as is the case with all types of social media, if you are not moving forward, you are moving backward. That is why…

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Want to Get More Out of Your Website? Put More into It!

Website Design, SEO, Google Marketing

Every business owner understands that in order to succeed in today’s crowded marketplace, they must have a website. After all, if someone is looking for your business, or a product or service that you offer, the first place he or she will turn is online. While getting your website up and running is a great…

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How to Keep the Workplace Merry and Bright this Holiday Season

Every year, you begin the holiday season believing that it truly is “the most wonderful time of the year.” It doesn’t take long, however, to realize that sometimes work is anything but wonderful thanks to an office full of co-workers and a job to do. Fortunately, there are ways to make the season bright while…

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When Thanking Clients, Think Outside of the Box

One of the best way to connect with your customers is to thank them for their business. While there are tried and true methods – a handwritten note or a box of candy, for example – it is important to mix things up. If you are struggling to come up with unique ways to thank…

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