In today’s digital marketplace many salespeople have a tough time engaging one-on-one with the very people they want to sell to. Likewise, consumers aren’t used  to salespeople trying to build genuine connections with them. Regardless of these facts, building personal relationships is something salespeople must know how to do if they want to succeed.

Do you make it a habit to reach out to your customers so that they know you really care about them – not just their business? If you don’t, you are in real danger of sacrificing brand loyalty. You also are likely to have a difficult time establishing strong, long-lasting customer relationships.

The holiday season is in full swing and many business owners are in search of appropriate gifts for clients to let them know that they appreciate their loyalty. While the thought of giving business gifts can be stressful, it doesn’t have to be.

To wrap the year up we decided to go back and gather our top 5 most read articles form 2019 for your perusal.