Business of all sizes across the United States are facing devastating financial challenges. Small businesses are getting particularly hard hit. 

The vulnerability of small businesses has to do with the fact that the smaller a business, the greater its credit constraints and sensitivity to weak consumer demand. The COVID-19 crisis is particularly damaging to small businesses that rely heavily on foot traffic and social interaction.

Inbound marketing can do wonders for a business. This is why its popularity continues to grow and shows no signs of waning.

Businesses that invest heavily in inbound marketing do so for a variety of reasons. About 25% of businesses say they look to inbound marketing to attract leads and convert sales. And they aren’t disappointed.

Small businesses are likely to be the first to feel the economic effects of the COVID-19 pandemic. From loss of foot traffic to supply chain disruptions to cash flow issues, the unfortunate truth is that some small businesses may not survive.

There is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.

In the Covid-19 Crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side.