How Business Owners Can Save Time on Social Media

If you own your own business, a strong social media presence is a must. Too often, however, small business owners find themselves spending so much time managing their social media sites, they begin to wonder if it is really worth the effort.

Shawn Hessinger writes in his article, 26 Tips for Saving Time on Social Media, that the reason most business owners waste so much time on social media is that they operate without a concrete plan or focus.

Hessinger goes on to say that while there are hundreds of ways to use social media for business, not all of those ways will work for every business.

Target and master a couple of platforms, rather than dabbling in many. Social media has become complex. Each social platform has more features and the learning curve is steeper.

Focus on the platforms your customers spend the most time on or that fit your industry. The 80/20 rule applies here. By focusing on just two or three, you use your time efficiently and you’ll have a bigger impact on the platforms because you can learn more about how to use them.

Even if you only manage two or three social media sites, however, it still can be time-consuming. Hessinger has more advice for business owners trying to navigate social media. These include things like measuring results – but only those that count.

Pick a few metrics that directly impact your business. For example, track which types of posts get the most click-throughs to your product pages or lead capture form. When deciding which metrics to track, ask yourself: how does this benefit my business?

Hessinger suggests scheduling posts, setting up brand alerts, and continuing to try out new approaches. He also tells business owners to consider outsourcing their social media management.

At GoLeads, we help businesses manage their social media sites every day. This allows our clients to concentrate on their core businesses while we make sure their business has an active and engaging presence on social media.

While many business owners are leery of handing off their social media management, it is important to remember that they still have ultimate control. The key is, according to Hessinger, to pick an experienced contractor or firm that will be able to quickly get up to speed on your business and will require the least amount of hand-holding.