Nine Ways to Identify a Dead-End Lead

Much is made about the importance of identifying a qualified lead. Equally important, however, is deciding whether a lead is a dead-end. If you want to meet your sales quota, it is important that you spend time on leads that are likely to make a purchase. Unfortunately, many leads that have no intention of buying…

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Three Ways to Break Through the Cluttered Content Marketplace

Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of…

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Five Simple Ways Businesses Can Integrate Digital and Traditional Marketing

If you are a business owner wondering whether you should concentrate more on digital marketing or more traditional marketing methods, you are not alone. Many businesses today are asking the same question. You may be surprised to learn, however, that choosing one of these methods over another is almost never a good idea. Instead, the…

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Branding Your Business One Customer at a Time

If you aren’t actively building a brand for your business, make no mistake, your brand is still being built. In other words, every day customers, prospects and even your competitors are helping to shape your reputation. Social media means that a disgruntled customer need only post about one terrible experience they had with your business…

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Where Does Your Marketing Focus Lie?

The most successful marketers have one thing in common—a laser-like focus on what they want to accomplish. This has never been truer than it is today. While in the past marketers had only a few ways to market their products or services or promote their brand that is no longer the case. Modern day marketers…

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The Key to Using Social Media for B2B

When many people think of social media, they think of funny cat videos, connecting with long-lost high school friends and sharing family photos. In light of this fact, it is easy to understand why many in the B2B world wonder how they can use social media to communicate with their customers and prospects. The truth…

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The Secret to Getting Noticed on Social Media

the-secret-to-getting-noticed-on-social-media

Social media marketing is all the rage these days. And with good reason. Marketing on social media has been shown to have a much higher lead-to-close rate than outbound marketing. It also is a great way to get your brand the attention it deserves. If you are considering using social media to market your products…

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It’s Never too Early to Start Planning Your Holiday Social Media Strategy

its-never-too-early-to-start-planning-your-holiday-social-media-strategy

The kids are back in school and Halloween is still weeks away but if you own a business that relies on holiday sales, it’s time to start thinking about the most wonderful time of the year. Otherwise it might not be wonderful at all. Many small businesses wonder how they can stand out among the…

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How Social is Social Enough?

If you own a business today, chances are you have some presence on social media. Depending on your business, you could be active on such sites as Facebook, Twitter, LinkedIn or one of the many other social medial platforms popular today. In her article, Is Your Business Social Enough, 4 Ways to Boost Engagement, Nicole…

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What’s Your Social Media Strategy?

Social media is one of the most important marketing tools for small and medium-sized businesses today. Almost 90 percent of marketers will tell you that a social media presence is critical to the success of their business. So it’s no wonder that social media is where small and medium-sized businesses spend the majority of their…

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