When Thanking Clients, Think Outside of the Box

One of the best way to connect with your customers is to thank them for their business. While there are tried and true methods – a handwritten note or a box of candy, for example – it is important to mix things up.

If you are struggling to come up with unique ways to thank your clients, we’ve compiled a list of ideas that will help to set you apart from the competition.

  1. Ask clients what their favorite charity is and make a donation to that charity. Along the same lines, if a client has lost a loved one to a particular disease or has a child with a chronic disease, consider making a donation to a relevant charity.
  2. Give your best client a shout-out on social media. Not only does this acknowledge their business, it gives them some free advertising and potential sales leads.
  3. Invite them to come speak to your employees about their area of expertise. Do you have a financial planner for a client? Let them speak to your employees about investing or saving for retirement.
  4. Send them referrals. Nothing says thank you like sending business their way.
  5. Throw a customer-appreciation party. Summer barbeques or football tailgates are just two fun ideas.
  6. Acknowledge significant business anniversaries. Opened their doors five years ago? Just grew their staff to 100? These are all great reasons to congratulate them.
  7. Offer them a deep discount on your product or service. Imagine sending your monthly invoice with a zero balance and a note that says, “This month is on us – thanks for your business.” Talk about making an impression.
  8. Send them a book that you think they would be interested in or that is related to their business. Remember, it’s the thought that counts and this type of gift shows you put a lot of thought into it.
  9. Send a client two gift cards. Ask them to keep one and use the other one to make someone else’s day.
  10. Take them out to lunch at a nice restaurant and talk everything but business. This tells your client that you are willing to spend time and money on them – no strings attached.

Customer loyalty goes a long way. Competitors are always going to try to steal your clients. When your customers know how much you value them, it will make them much harder to lure away.