How to Plan for the Unexpected

When running your own business, it’s essential that you have a business plan in place. The trouble is, no matter how well thought out that plan is, challenges will arise that disrupt it. The most successful business owners not only have a business plan, they know what to do when life, or business, throws that…

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The Evolution of SEO

Search engine optimization (SEO) has always been important to businesses. However, recent changes to Google’s algorithm mean that now, more than ever, businesses need a firm grasp on the best practices in SEO. This is especially true for businesses that rely heavily on results from search engines to drive traffic to their websites. At GoLeads,…

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Usability Crucial to Increased Website Traffic

Usability Crucial to Increased Website Traffic

No matter how much traffic your website is generating, it can always generate more. Many business owners believe that the best way to generate more traffic to their website is to have a slick design with compelling graphics and images. While no one would argue that those are great ways to improve your website’s appearance,…

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