Are You Marketing to the Wrong People?

No matter how big or small the business, marketing is essential to its success. And no matter how large its marketing budget, no business wants to waste its time or money on pursuing dead-end leads. In his article, 7 Ways to Avoid Marketing to the Wrong People, AJ Agrawal tells us that if you are…

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The Ever-Changing Game of SEO

Our topic this week is about Search Engine Optimization (SEO). As most of us already know, this game is changing dramatically. Google is placing a lot of emphasis  on content, social media, sharing, etc. Old ways of doing SEO are obsolete. Enjoy the article. Hopefully it sparks some ideas for you. Feel free to contact…

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Email Marketing isn’t Surviving, It’s Thriving

Social apps and the rise of digital and mobile marketing will be the end of email marketing. At least that’s what the experts have been telling us for some time now. One look at email marketing’s ROI and it is easy to see that the experts are wrong. Research shows that email marketing delivers a…

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Bigger isn’t Always Better When it Comes to Your Target Audience

If you are like most people, there is no better feeling than seeing your number of likes, follows, subscribers, and visitors increase. And the more those numbers increase, the better you feel. Jason Zook, founder of IWearYourShirt.com, felt the same way. And for years, according to The Truth About Growing An Audience, he went to…

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Why Creating Fresh Content is Worth the Effort

Creating content is a big job. After all, it takes a lot of time and know-how to create good content and then make sure it is distributed through the right channels and reaches its intended audience. Many business owners want to know that content creation is truly worth the time and effort needed to do…

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Get the Most Out of Email Marketing

Maximize your email campaigns! Email marketing is a great way to connect with your customers and prospects. And just like meeting people face-to-face, you want to use email in a way that helps you strengthen your relationship with your recipients. In other words, I’m assuming you don’t always try to sell something to the person…

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How to Increase Your Focus at Work

Improve Your Focus at Work

If you find it difficult at times to sit down at your desk and really focus on something, you’re not alone. A 2015 Microsoft study states that the average human attention span has shrunk to eight seconds and it is expected to continue to shrink. So how can you improve your focus at work and…

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How to Make Your Next Email Marketing Campaign Your Best

When it comes to marketing methods, email remains one of the most popular ways to communicate with current and prospective customers. One reason that email marketing is so popular with marketers is because it works. According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for U.S. businesses. There is…

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Quality Content is More Important than Ever

Producing quality content is becoming more and more important for companies looking to market their products and services and generate sales leads. Unfortunately, producing such content is proving increasingly difficult as the marketplace becomes more crowded and the competition gets tougher. So how can you make sure that your content stands out from the crowd?…

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How to Plan for the Unexpected

When running your own business, it’s essential that you have a business plan in place. The trouble is, no matter how well thought out that plan is, challenges will arise that disrupt it. The most successful business owners not only have a business plan, they know what to do when life, or business, throws that…

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