Are You Marketing to the Wrong People?

No matter how big or small the business, marketing is essential to its success. And no matter how large its marketing budget, no business wants to waste its time or money on pursuing dead-end leads.

In his article, 7 Ways to Avoid Marketing to the Wrong People, AJ Agrawal tells us that if you are marketing to the wrong people, your business is unlikely to succeed. Of course, figuring out who exactly you should be marketing to can be a difficult task. Especially when you are just getting your business up and running.

Thankfully, Agrawal has some helpful tips to help. His first tip is to avoid casting your marketing net too wide.

 It’s tempting to go for the biggest audience, but working in a niche is more effective. Defining your target market will provide a solid foundation, as well as strict parameters that will focus your efforts. Try not to think of it as exclusion, but a way to simplify and streamline campaigns.

He also encourages businesses to – among other things – align content strictly to personas, segment marketing databases, and look at reconverting existing customers.

Agrawal cites ProOpinion, a professional network that promotes success in business, which says that 39 percent of small business owners don’t invest in any type of marketing.

That’s despite the fact that effective marketing is their main profit driver. These businesses need to look at ways to allocate a small budget to marketing, and use that budget with laser-guided precision to achieve high ROI.

At GoLeads, we help businesses of all sizes get the most out of every one of their marketing dollars. We do this by helping these businesses identify their target audience and develop the strategies to get noticed by that audience. We’d love to do the same for you.

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