Marketing a Small Business? Don’t Play the Imitation Game!

Your mother was right. You shouldn’t try to be something you’re not. This is an important lesson for small businesses, as well. Many small businesses believe that in order to be successful, they need to do things like much bigger companies. However, the companies they try to emulate usually have much deeper pockets. When it…

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4 Tips to Get your Call Returned

Telemarketing is a part of many businesses. Most companies make outbound calls, receive inbound calls and hope to close the sale with these. Unfortunately, most callsthat result in left messages do not get returned. Koka Sexton, Director of Social Strategy at InsideView, is one of the most recognized social experts in the technology industry, said,…

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5 Ways To Improve Telemarketing Sales

You have multiple ways of selling your products. A common one is telemarketing. Whether you’re working on insurance leads, new business owner leads or new homeowner leads, telemarketing is a tool used to get information to potential clients, start a dialogue with new leads and close the deal with interested parties. You may be utilizing telemarketing frequently, but…

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