Summer is right around the corner. Vacations, family reunions and just hanging out at the pool put everyone—including customers and prospects—in a great mood. This make summer an ideal time to implement light-hearted marketing promotions that get the name out about your business.
The best part about summer-time marketing is there are really creative ways to promote your business without breaking the bank. If you are having a tough time coming up with ideas, no worries. We’ve compiled a list of some of the most festive, affordable, and imaginative ways to make sure the sun is shining on your brand all summer long!
Take to social media. Have customers and prospects upload their vacation photos and have people vote for their favorite. The person who posted the winning photo wins a basket full of fun summer goodies, a coupon for a free product or service from you company, or anything else you can think of. You can spend as much or as little as you want on your prize so you control how much you spend on it!
Get your name out there. Print your company’s logo on beach balls, beach towels, sunglasses, water bottles, or anything else you can think of that people use in the summer. Hand these items out to sales leads and customers and your name will be all over the parks and beaches.
Host a party. If you are able to spend a greater amount of money, consider hosting a BBQ, pool party, or outdoor concert for customers and community members. This will not only promote your business, it will promote goodwill among the community and your brand.
Do unto others. Another way to have your business viewed in a positive light is to plan and sponsor an event where all proceeds are donated to charity. The event can be as elaborate as a fireworks show or as laid-back as a car wash or dunk-tank. This is truly a situation where everyone wins.
Spread the news. Most cities and towns have a long list of summer activities. Print those activities on a notepad or magnet along with your company’s logo and contact information. People will refer to the information all summer long and when they do, they will be reminded of your business, as well!
There are countless ways to make sure that summer is a hot season for marketing your business. The key is to make sure that whatever marketing method you choose, it is fun for you to implement and a fun experience for your customers and prospects!