The Art of Echoing: How Repetition Boosts Sales

When launching a new product to a new market, it’s difficult to cut through the noise and make a lasting impression on your new GoLeads list of potential customers. One proven strategy for making an impact is repetition. By consistently and strategically reiterating your message, you can ensure that new prospects will understand and remember your product. Let’s explore three articles describing the importance of repetition in selling a new product to new prospects.

“The marketing rule of 7, and why it’s still relevant in B2B”

The “7 Times Rule,” posits that a prospect needs to hear or see your message at least seven times before they make a purchase decision. The author provides actionable tips for utilizing repetition in your sales strategy and explains how it helps to establish trust, brand recognition, and credibility. (At GoLeads we see the 7 and figure it takes 4 attempts just to get 1 message through, so we call it the Rule of 30!)

“The Mysterious Effects of Repetition on Music Perception”

In this Psychology Today article, the author explores the scientific, psychological aspects of repetition, explaining why it is such an effective tool in music. The piece highlights a research study showing how repeated listens to music affects perception of the song. Sounds like marketing. So there you have it! It’s not just us at GoLeads saying this stuff, it’s science!

“15 Benefits Of Repurposing Content”

ContentFries explores a tactic to help with repetition. Repurposing content. Since we know repetition in marketing helps make your message stick, how do you repeat without sounding annoying? Here’s 15 ideas on the subject. (not strictly a how-to as much as it’s a why-do) When your people start working on a new list of prospects from GoLeads, repurpose content to ensure repetition takes place.

Repetition is a powerful tool.

In the world of sales, we want to be both memorable and persuasive. Repetition gets us there. Effectively communicate the value of your new product to prospects over and over again to increase the likelihood of a successful sale.

Bottom line: Don’t be afraid to repeat yourself.

Repetition may make all the difference in your bottom line.

Talk to our experts about the Art of Echoing. 

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