email marketing Archives - Page 3 of 3 - Sales Leads - Mailing Lists, Telemarketing Leads, Business Leads, Residential Leads, Farm Leads

The Four Most Successful Lead Generation Strategies of 2017—and Likely 2018

As the year-end approaches, it is a good time to reflect on what marketing methods have proven most effective over the course of the past year. With B2B lead generation marketing budgets expected to increase by approximately 5 percent in 2018, it is important to know which techniques are working so that you know where to invest your marketing dollars.
So what were the clear winners in 2017 when it came to B2B lead generation tactics? Read on to find out and to learn more about how these tactics can help make 2018 your business’s most successful year ever.

Content Marketing. It seems cliche by now but content really is king. Well-written content that connects, educates and inspires its readers will establish you as a thought leader in your industry. It also will do wonders for your SEO ranking so people can find you online. Finally, it will increase the number of prospects who reach out to you instead of the other way around. What’s best? The cost-per-lead is very reasonable.
Email Marketing. Email marketing continues to be a force unlike any other in the world of lead generation. Part of its appeal is its versatility. Use it to promote your blog, sales event or just to connect with customers and prospects. Make sure it includes a killer call – to – action and there is virtually no end to the success you can achieve with this type of marketing. In fact, email marketing has been shown to be one of the best ways to nurture leads.
Pay-Per-Click. One key to making PPC work harder for you is to make sure that all of your ads don’t end up on the same landing page. With separate landing pages for each keyword, your PPC campaign can be even more successful at converting sales. Just make sure that your landing page copy matches the initial search.
Social Media Marketing. This technique is proof that it pays to be patient. If you keep with it over the long haul, your social media efforts are very likely to pay off in the form of new leads. Consider this: In 2017, the third leading source of visits to websites originated from social media platforms. With almost 75 percent of internet users on social media, it is easy to see how lucrative social media marketing can be in terms of lead generation.

September 25, 2017

Why Digital Marketing Can Make or Break Small Businesses

Marketing

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business.

While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing or you face extinction.

Talk to small businesses owners who are resisting digital marketing tactics and you often will discover an individual who is overwhelmed at the idea of going digital. Most of them will tell you that they simply don’t believe that they have the time to learn about every digital platform, nor can they afford to effectively market on all of these platforms.

The good news is that there is no need to “do it all” when it comes to digital. Instead, the key is to develop a marketing strategy that allows a business to do only what makes the most sense for their business. Of course, there are a few things that a small business must do in this digital age.

The first thing that a small business must do is to optimize their business website for local searches. After all, if you are a hair salon in Columbus, Ohio, there is no reason to try to attract customers from across the country.

The key to getting noticed locally is to optimize title tags and meta-descriptions on your website so that they include the name of your city or town. You also need to make sure that you are listed on leading directories like Google My Business and Yelp. Many small businesses are surprised to learn that local businesses are what are found on the first pages of these types of directories. The key is to make sure that your information is always accurate.

The second thing to keep in mind is that your website must be optimized for mobile. If people search for your business on your phone and your website isn’t set up for mobile that will make it difficult to read and navigate, causing users to quickly move on to the next listing. When this happens, you don’t just lose a customer, your ranking on search engines drops.

Finally, don’t just optimize your business for local searches and then make sure your website is mobile-friendly. You always must be checking to see that anything you are doing online-email marketing, for example-is producing the results you want it to produce. If it isn’t you must try something new. After all, marketing dollars are scarce so you can’t afford to waste them on digital tactics that aren’t working.

September 11, 2017

Three Ways to Break Through the Cluttered Content Marketplace

Content Marketing

Three Ways to Break Through the Cluttered Content Marketplace. Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of the game.

Unfortunately, your business is not the only one that knows this. As a result, your target audience is relentlessly being bombarded with online messages. So how is a business to stand out? What follows are three strategies to help you get noticed and stand out from the crowd.

1. Know your audience. You must do more than just create content. Make no mistake, posting content that doesn’t connect with your target audience is as pointless as not posting any content at all. Think of it this way: Is your content entertaining? Great. But is it entertaining to your specific target audience? It better be or it won’t do a thing for your business. Does your content tell stories that your target audience wants to hear? Does it solve the problems your target audience is experiencing? If the answer to these questions is no, then your content is nothing but clutter your target audience will tune out. What’s worse, your target audience will come to see your business as a nuisance they want to avoid.

2. Think in terms of maximum engagement. Is your content merely consumed by your target audience? If so, it’s not doing its job. Your content must be easily shared but it needs to go a step further. It must be likely to be shared. You can include a million share buttons but if your content is not viewed as something that inspires readers to bring to the attention of others, that content has a very limited shelf-life (never a good thing in the world of content marketing ). You also must make sure your content does not exist in a silo. Repurpose your content so it fits different platforms. This includes everything from blogs to social media to email marketing. Your content’s reach should be far and wide.

3. Beware of content overload. It goes without saying that quality trumps quantity. However, your content needs to be more than just high quality. It must be something your target audience not just wants to read but feels that they have to read. This type of remarkable content not only breaks through the clutter, it is something your readers anxiously wait for because it is that significant and helpful.

Content marketing has proven itself invaluable to businesses competing for attention online. As a result, the stakes are higher than ever to break through the noise that surrounds it.

May 11, 2017

The Best Ways to Market Your Small Business in 2017

Small Business

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad.

While you want to be on top of the latest trends, you also must be aware of what really works. Usually the answer is a combination of the hot new trends and the more tried-and-true methods. It also is important to remember that what is hot today may not be hot tomorrow.

So what is hot today? According to many marketing experts, in 2017 the following marketing techniques will gain small businesses the most traction with customers and prospects.

Quality Blog Posts: Not only will a quality blog aid your SEO efforts, it will help you acquire new leads. While it is important that you update your blog on a regular basis, quality always trumps quantity so make your blog posts worth reading. In other words, every blog needs to connect, educate and inspire.
Social Media Advertising: Targeted ads can do wonders when it comes to acquiring qualified leads. Facebook is one example of a social media site that allows businesses to specify what audience a specific ad will reach. These ads also allow a business to track the specific behaviors of its target audience and then tailor its efforts in light of this information.
Mobile Marketing: Mobile marketing has been all the rage for some time and it shows no signs of slowing. No matter how aware you are of the importance of mobile marketing, you might be surprised to learn that 98 percent of text messages are opened. Add to that fact that 95 percent of Americans use a mobile device and it is easy to see that mobile marketing must remain a top priority for businesses.
Live Streaming: While visuals have always been an important part of marketing, live streaming is becoming the go-to method of getting noticed online. With more than 100 million hours of video viewed every day online, live video is one of the hottest marketing techniques out there.
Email Marketing: Many businesses are turning their attention from their email marketing efforts but this can be a costly mistake. Considering that more than 90 percent of consumers say they want to receive promotional emails and it’s no surprise that email marketing remains an outstanding marketing strategy.

What is hot this year may not be hot next year. But as a marketer you must keep up with what speaks to consumers at this very moment.

April 17, 2017

Tag Archive for: email marketing